Category Archives: New York



Good morning, folks! Just woke up and am enjoying the view from my room, crazy! Love beeing here. Today I’m heading to a couple of meetings but then I have a couple of hours in the afternoon spent with my bestie, can’t wait!

Precious Objects

I know what I’m doing this weekend…

The Gagosian in New York (sorry non-NYers!) is currently holding an exhibition of Victoire de Castellane’s work, Precious Objects. You know her work well, she’s in charge of jewelry design at Dior. Stopping by the exhibition is on my to-do list for this weekend because while drooling over the images online, I saw a small line of text: All works are for sale and may be tried on. B’scuse me?!

Nothing sounds better than playing dress up with Victoire on a Saturday afternoon.

Precious Objects, Victoire de Castellane, Through April 26, 2014. Gagosia Gallery, 980 Madison Avenue.

By alex


I love Andi’s look because it speaks to me about a femininity that I don’t see so often in the streets of New York.
Okay well, my New York… Maybe I should go uptown more often?
What speaks to me is this chic and certain femininity, which is so sexy – a little bit Italian style.

It’s funny, because I bought a skirt that looks a little bit like that the other day; you can wear it only with heels, and the moment I saw myself in the mirror I was taken back by the added femininity it gave me. For me. who mostly wears jeans and shirts, I though that if I was to dress that way more often, my perception of myself would totally change and you know what? I’d like that.

Then I remembered I like to walk everywhere.
Pffff, life is full of unsolvable contradictions.

Do you find that having really feminine style is tough to keep up in everyday life?

Coat, Michael Kors; Top, Assembly New York; Pants, Tibi; Bag, Stella McCartney; Heels, Manolo Blahnik; Belt, vintage Versace.

At the Open Studio

I can’t believe a week has already gone by since the Open Studio!!!

Here are a few photos to share with you the atmosphere – you’ll see Nicolas who did calligraphy for three hours, the letters that were written at our writing station, Anna trying to organize the space through the day and a lot of other cool moments :)

Thank you again for being with us, IRL or through your screen!!!


Click on the arrows to see more images…

PS: You can shop my collection at Garance Doré Goods!

PPS: And a special thank you to all of our partners who made this amazing weekend possible: Rifle Paper Co., Openhouse, Jack’s Stir Brew, CB2, Ladurée, Veuve Clicquot, Tattly and Eventstagram.

The Mix

I love the way Ngoné mixed up prints in this photo– it’s inspiring since I’m always caught wearing a matchy-matchy outfit (laaaaame!). And that cropped sleeve leopard coat is perfect for easing into spring weather (yeahhhhh!), just layer with a long sleeve tee or sweater and voilà!

PS: The jacket is by Adam Lippes and the bag from Saint Laurent!

The Mix

I love the way Ngoné mixed up prints in this photo– it’s inspiring since I’m always caught wearing a matchy-matchy outfit (laaaaame!). And that cropped sleeve leopard coat is perfect for easing into spring weather (yeahhhhh!), just layer with a long sleeve tee or sweater and voilà!

PS: The jacket is by Adam Lippes and the bag from Saint Laurent!

On the Street…..Lafayette St., New York

It’s so good to be shooting in New York again.


However, to be honest, this young lady was visiting from Milano!

Girl Talk

Felicity’s cool bleached denim and white sandals are exactly what I want to wear for spring, which by the way, I think has finally arrived…

On Felicity: jacket and jeans, Étoile Isabel Marant; Shoes, Tabitha Simmons; Clutch, Céline.

Thank You!

Here is a photo taken yesterday, as we were closing the Open Studio!

It rained like crazy all say but it didn’t stop the Studio from being packed from 10am to 8pm (this might explain the fog on the windows), with a crazy moment in the afternoon when there was a line around the block (thank you so much for those who waited in the rain).

It was magic to meet you all and to share so many things, be it during our intimate breakfast on Friday or the super packed talk of yesterday.

I’ll tell you more about it later this week, but today, I wanted to thank everybody that came over, and I hope to do it again soon!!!

Love xxxx G

At the Open Studio

We are here at the Open Studio today until 8pm and tomorrow from 10am – 8pm! I hope to see you!!!

168 Bowery, Bowery & Kenmare

A coffee with…

A coffee with Tine, Luisia and Langley…

Where: Tiny’s, NYC
What: A new collection from TL-180 with illustrations by Langley.


Cassie is wearing boots from H&M, clutch from Proenza Schouler, sweater from Equipment, shirt from Zara and sunglasses from Oliver People’s.

Dries Please!

Attention New Yorkers!

The one and only Dries Van Noten is in town tonight to hang out with you! Well, sort of… he will be in NYC signing copies of his new book “Dries Van Noten: Inspirations” at Barneys on Madison Avenue.

Plus there are some very cool window displays to check out !

By brie

Short Cuts

I was walking down the street with Elisa on Saturday night, and we noticed that the girls seemed to be really, reeeeally bare – like hardly wearing anything at all.

They all had on super tight, super short skirts or shorts – more like panties, really, and tops which were basically bras, and they all seemed terribly excited.

I don’t have to remind you that it was below 20°F: I think we’ve already established on this blog that the city of New York has returned to the ice age.

Anyway, we were freezing, even with our coats on. We couldn’t believe our eyes.

Obviously, for a second there, I wondered if we had turned into disapproving grandmas, to which Elisa replied: “Grandma yourself!”

The more we walked, the colder we got, and the flock of half-naked girls just kept on coming.

So we went on theorizing:
“Noooo, we’re just shocked because it’s cold out. In the summer, everyone in New York is dressed like that and no one gives it a second thought!!!”
“Yeah, it’s true – I’ve noticed the shorts in New York are really really short.”*

That’s when we arrived at Webster Hall and realized that was the final destination of all the skin-tight shorts. (I mean, not final FINAL destination, of course – the butts accompanying them would have to get back home one day, right?)(I hope?)

“Pfffff, that’s the Miley Cyrus influence – this is wrong”* I said, with a disapproving look (but not a disapproving grandma look – just disapproving!!!)

The crowd was there to see a group of DJs I hadn’t heard of*, the Bassjackers (is it just me or do I not know anything anymore*?) (have you heard of them?) – and everything would have been fine in the world of butt showing, except that as soon as I saw the crowd, this is what I noticed: the girls were half-naked, but the guys were all dressed totally normally.

“I mean, in the 70s, clothes were super tight*, but it was the same for guys. I have photos of my dad in bell bottom jeans to prove it!”

Honestly, I’ve always been pretty relaxed about half-nakedness. A little less so when it comes to vulgarity, but I guess vulgarity is a matter of perspective.

Side note: Don’t Fear the Nipple

Did you see what happened to Anja Rubik when she published a photo of herself wearing a sheer top (Not vulgar – beautiful, very sexy – but not vulgar) and Instagram literally shut down her page? I thought that was pretty unbelievable.

It’s fashion, it’s artistic!!! Some people might have said.
Yes, but breasts are breasts, it’s nudity – zero tolerance or it’s all doors opened to pornography!!! The People of Instagram might have responded (I don’t think they responded at all, actually. She just had to open another account), completely freaked out by the downward spiral into porno on Tumblr.

As for Anja, she opened a new account and made “Don’t Fear the Nipple” t-shirts, and I thought that was cool. Even if I don’t necessarily want to free my nipple right this minute.

Honestly, all of this is difficult – there aren’t really any clear lines.

That night in front of Webster Hall, the thing that bothered me was of course the trashiness of it all, but also the fact that only the girls were half-naked – that they thought to be fun and cool as a young girl, they had to show as much skin as possible, look as drunk / sexy / ready for anything as possible.

I don’t know what guys go through as teenagers (I’m sure they have other difficult things to deal with) but anyway, I’m sure they don’t have the same pressure to exhibit themselves and to oversexualize their bodies. Good for them.

Now, what’s the dynamic between them and the crazy, half-naked girls?
No idea. But I don’t think boys “ask” girls to dress like that or that it’s a problem of inequality between boys and girls at all.
I just think that girls imagine that’s what they have to do to be cool and rebellious.

And frankly, it’s easy to judge – I had some big moments of stupidity when I was about 20. It wasn’t always glorious, but I learned from it.

So, all of this is just to say – I’m not really sure what to think. Do you think next time I should tell them to go put some clothes on* or should we just let kids be kids…?

* Oh la la, I sound like such a grandma! G, SERIOUSLY!!!

Translated by Andrea Perdue.

The Open Studio

Sososososo cool !

We had already announced this in our newsletter, but on Friday and Saturday this week, we will be having an Open Studio !!
For the New York launch of my stationery line with Rifle, I wanted to do an event where we could meet and exchange and we thought the idea of an open studio could be amazing.

I’ll give you the full program super soon, but if you are in New York: we organized talks, workshops with talented people we love and other fun events that will take place in our pop-up on Bowery.

Anna Bond, my team and myself will be there, as well as friends of the blog… You will also be able to purchase the collection, have a coffee, read a magazine, say hello to me, and a ton of other surprises that I can’t wait for you to discover.

If you’re not in New York, we thought about you too, the talks are going to be broadcasted on Google+ and we thought about many different ways to share this moment.

Here is the info and I’ll post a detailed program very soon !

Open Studio
Friday, March 28, 12-8pm
Saturday, March 29, 10-8pm
168 Bowery (Bowery & Kenmare), New York

By admin

Battle of the Croissants

Who makes the best croissant in New York?

Great question, right? Emily, Brie and I brought in our nominees for “Best in NYC” last week for a battle. Of course, we decided to let a total expert (Garance) decide which one tastes the most like you got in from a boulangerie in Paris.

The nominees…

Alex: Mine is from a bakery in Harlem, Patisserie Des Ambassades, and I have no problem getting up extra early to snag one when they open at 7am. It’s light, flaky and just buttery enough. They also have a very good pain au chocolat…or so I hear…

Emily: The croissants at Balthazar just smell like Paris! And have the perfect balance of butter and flake.

Brie: Ceci-Cela croissant. Buttery, soft, flaky, light delicate layers, it’s a perfect croissant straight from the case. And, did I mention voted #1 in NYC (by Serious Eats) or also that I had two yesterday??

The results…

Garance: These croissants were all okay, but I dont think any of them really qualify as the best.
I know you’re going to yell at me, but too bad, here goes: my favorite croissants in New York are the ones at Prêt-À-Manger. They’re always served warm, they melt in your mouth, but are crunchy at the same time, and it’s impossible not to drool like Pavlov’s dogs every time I pass one of their signs, and…gulp: there are a lot of them.

By alex

back in NY

carolina engman

carolina engman nyc

Pictures by Mattias Swenson

BACK IN BLACK. After traveling for a month straight, I’m finally back in NY and I have to say it feels pretty great to sleep in my own bed again Those of you who follow me on Instagram know that I spent a couple of days in London for a photoshoot with Harrods & bunch of lovely ladies last week and I can’t wait to show you guys the result next month. Until then, here are some pictures we shot during NYFW that I never got around posting. The black palazzo pants are definitely a new favorite in my closet!

JACKET Dagmar. SWEATER Emerson Fry (here). SUNGLASSES Céline. CLUTCH Kurt Geiger. PANTS Mango (here). SHOES Jimmy Choo (here).


Every time I run into Ramya, she’s always wearing something cool. Like definition of cool, cool. She has a great way of mixing pieces with quirky details, which makes her style really fun.

Ramya Giangola Street Style Photo

I love the little fringe detail on her jeans and the tiny pom-poms on her jacket!

Snow storm in New York

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Flashback to the last look worn in New York, in the middle of a snow storm for the last american showsm shot by Andrew…

Flashback all’ultimo look indossato a New York, nel bel mezzo di una tempesta di neve per le ultime sfilate americane, fotografata da Andrew…

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I was wearing:


Photos by Andrew Arthur

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What snowstorm?


Have you ever worn a cropped top when there is the snow outside? I had never had such a crazy idea before the Calvin Klein show in New York: this look was perfect in colours and proportions. For Calvin Klein this and so much more :)

Avete mai provato la pancia nuda quando fuori c’è la neve? A me non era mai passata questa idea per la mente, prima della la sfilata di Calvin Klein: non ho voluto rinunciare a questo look che avevo scelto all’inizio della settimana e che trovavo perfetto in colori e proporzioni. Per Calvin Klein questo ed altro :)

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I was wearing:


Photos by Leslie Kirchhoff

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Central Park in the snow

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Central Park all white, cherry coloured sunglasses and a look on orange tones, shot after Tommy Hilfiger show.

Central Park completamente innevato, occhiali color ciliegia ed un look sui toni dell’arancione, scattato dopo lo show di Tommy Hilfiger.

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I was wearing:


Photos by Leslie Kirchhoff

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I love Mira’s outfit for three reasons:

1/ Ok, stripes and men’s pants – no question, it’s always chic.
2/ I’ve told you before: I loooooove coordinates.
3/ She looks amazingly comfortable, which is, as Cathy Horyn said in the New York Times, the symbol of the new chic (and personally, I listen to everything Cathy has to say).

What do you think? Could you see yourself wearing matchy ensembles like that, or is it just a fashion girl thing?

(But at the same time, aren’t we all fashion girls?)(What does that even mean?)

Splash of colour in New York


And while I’m walking from one show to the next one in Milano here is another one of the looks shot in New York.. I was wearing a total black look with boyfriend jeans from the Louis Vuitton s/s 2014 collection and I couldn’t opt for a more colourful location than the wall on Bowery :)

E mentre corro da una sfilata all’altra qui a Milano ecco un altro dei look scattati a New York.. Indossavo un look total black con boyfriend jeans della sfilata primavera/estate 2014 di Louis Vuitton e, come location, non potevo che optare per il muro super colorato della Bowery :)


I was wearing:


Photos by Leslie Kirchhoff

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The fishtail braid and Varsity jacket


The longest braid I’ve ever tried? It was done by Redken during New York fashionweek, and mixed to Jimmy Choo over the knee boots and Opening Ceremony Varsity Jacket :)

La treccia più lunga che io abbia mai provato? Fatta da Redken durante la fashionweek di New York, ed abbinata a stivali Jimmy Choo e Varsity Jacket di Opening Ceremony :)


I was wearing:


Photos by Leslie Kirchhoff

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Chiara Ferragni as Redken global fashion ambassador

Do you remember when, a little more than a year ago, I was announcing my “title” as Redken global fashion ambassador? Here I am, a year later, with much stronger, longer and beautiful hair and becoming Redken’s global fashion ambassador for the second year in a row :)
This means, among the other things, to always have my hair done by Redken during all New York, Milan and Paris fashionweeks.
Would you like to know what my typical day is in this time of the year? Watch this video filmed last September in New York and tell me what you think about it :)
P.S: Redken opens from tomorrow a pop-up store in Corso Como in which it offers fast blowdries for fashionweek, try it! I’m going to be there tomorrow from 7.30 pm!

Vi ricordate quando, poco più di un anno fa, annunciavo timidamente il mio ruolo come ambasciatrice di Redken? Eccomi, dopo un anno e con i capelli sempre più belli, lunghi e naturali,  nominata per la seconda volta “Redken global fashion ambassador” :)
Questo vuol dire, tra le altre cose, essere sempre pettinata dal team di Redken durante le fashionweek di New York, Milano e Parigi. Volete sapere come è una mia giornata tipo in questo periodo? Guardate questo video girato lo scorso Settembre a New York e ditemi cosa ne pensate :)
P.S. Redken apre domani 19 Febbraio un pop-up store in Corso Como in cui offre pieghe veloci e gratuite per la settimana della moda, fateci un salto! Io sarò li a conoscervi dalle 19.30 domani!

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Winter wonderland in New York

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The worst part of New York fashionweek? The cold breeze and the temperature, -8°.
The best part of New York fashionweek? The snow that covered the whole city making it a winter wonderland, perfect location for photos :)
Here is another one of my looks, completely in black and white. My hair was once again done by Redken, for which I’m for the second year the global fashion ambassador, and super proud of my “title” :)

La parte peggiore della fashionweek di New York? Il vento gelido ed i più o meno costanti -8°.
La parte migliore della fashionweek di New York? La neve che ha coperto tutta la città rendendola completamente bianca ed una perfetta location per le foto :)
Ecco un altro dei miei look, completamente bianco e nero. I capelli sono come sempre stati pettinati da Redken, per cui per il secondo anno sono global fashion ambassador, e fierissima del mio ruolo :)

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I was wearing:


Photos by Andrew Arthur

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All pink everything in New York

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Came back last morning to Milan, and already I find myself in a hurry through all the meetings before Milan fashionweek madness.
Little by little also on the blog all the looks worn for New York fashionweek, starting with this one wearing the golden slip-ons of my new capsule collection, “The Blonde Salad x Steve Madden” (in stores and online now).

Tornata a Milano ieri, e naturalmente sono già di corsa tra tutti gli appuntamenti prima dell’inizio della fashionweek milanese.
Pian piano ecco anche qui tutti i look indossati per la settimana della moda di New York, a partire da questo in cui indossavo le slip-on della mia capsule collection appena uscita, “The Blonde Salad x Steve Madden” (negli store Steve Madden ed online).

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I was wearing:


Photos by Gregorio Capineri Tosetti

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New York Sunday morning

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A Sunday morning in New York, while I was getting ready for the first shows of the day. Those moments in which the light is perfect and you only feel like shooting and shooting again. My partners in crime: one of my dearest friend behind the lens, a leather jacket and black lingerie.

Una domenica mattina a New York, mentre mi preparavo per le prime sfilate della giornata. Quei momenti in cui la luce è perfetta ed hai solo voglia di scattare ed ancora scattare. Complice uno dei miei più cari amici dietro l’obiettivo, una giacca di pelle e lingerie nera.

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I was wearing:


Photos by Gregorio Capineri Tosetti

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Little red riding hood

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This New York fashion week has been the coldest I can remember. To keep warm and stylish, I got inspired for my look by one of the most popular fairy tales from Charles Perrault: Little Red Riding Hood.

Questa New York Fashion week è stata la più fredda che possa ricordare. Per il mio look, mi sono ispirata ad una delle più famose fiabe di Charles Perrault: Cappuccetto Rosso.

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I was wearing:


Photos by Leslie Kirchhoff

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Greetings from Canal Street

We have a new ‘hooooooood !!! Yes, after leaving behind the very chic Greenwich Village, our Studio is now between Tribeca and Soho, not far from the very famous Canal Street. Yes… That street where you can get the “I Love New York” tee-shirts and the Bucci and Muitton bags ?

Well, last time, while walking on Canal, I spotted this weird store and couldn’t resist going in.

After two minutes, I realized it was a pop up shop by Shipley and Halmos, the menswear brand – and they decided to adopt a pretty fun point of view about Canal Street. Faux-Real perfumes “EveStLOrange,” giant hands to hail cabs (they go too fast on Canal and NEVER see us) and super fun mugs.

There you go, another reason to be proud of our new ‘hood’ !!!

PS: The pop-up is open until February 23, 385 Canal Street.

Click on the arrows to see more images…

Marc Jacobs Daisy

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A store in which your hashtags become credit to spend? This is Marc Jacobs’ newest idea, who just opened a pop-up store during New York fashionweek for the launch of the new Marc Jacobs Daisy fragrance, that I of course tried and which became my new companion for all the shows..

Uno store in cui i vostri hashtag diventano credito da spendere? Ecco la nuova idea di Marc Jacobs, che per la fashionweek di New York ha inaugurato un pop-up store in concomitanza con il lancio del profumo Marc Jacobs Daisy, che io ho subito provato e che è diventato il mio fedele compagno durante tutta la settimana della moda…

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Photos by Gregorio Capineri Tosetti

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In the Snow

The snow is really not letting up this fashion week! At the Studio we’ve got our snow boots laced and plenty of layers under our parkas for this last day of shows.

Langley makes all this snow look not so bad and I love her Little Red Riding Hood look !

Langley Fox Hemingway Snow Street Style

The Blonde Salad x Steve Madden: complete campaign and collection

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Here we go: The Blonde Salad x Steve Madden capsule collection is officially in Steve Madden stores and on (and from February 10th It will also be in other estores with worldwide shipping).
The official launch party was organized with an event before fashionweek season last Tuesday in New York (soon all the photos) and now I can share with you guys all the campaign shots and the 17 different models of the capsule collection. Which are your favourites?
Thanks for the support and the amazing feedback on this new adventure :)

Ci siamo: la capsule collection The Blonde Salad x Steve Madden è finalmente arrivata negli store Steve Madden e su (e dal 10 Febbraio la troverete anche in tanti altri estore che consegnano in tutto il mondo).
Il party di lancio ufficiale è stato organizzato lo scorso martedi con un evento di inizio fashionweek a New York (prestissimo le foto) ed ora non mi rimane che pubblicare sul blog gli scatti della campagna e tutti i 17 modelli della capsule collection. Quali sono i vostri preferiti?
Grazie del supporto e del fantastico feedback in questa nuova avventura :)

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Campaign photos by Andrew Arthur

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It’s Cold in New York!

Hannah Bronfman on Broome Street, NYC.

Tine & Luisa

It’s another crazy snow day in New York!! Here are Luisa and Tine taking it all in– even if they are a little bit cold!

Lauren, in Soho

Coat, Rachel Comey, shoes, Nike, pants, Stella McCartney for Adidas and backpack, American Apparel.

Snow Day

In case you were wondering how it looks on the street when the weather hits New York, here you go…
I’ve been in Salt Lake City for two days, the city of the winter Olympic games, and it’s warmer than it is in New York !!!

Snow days are pretty funny fashion-wise.

You can spot real New Yorkers in a sec because they are the ones with the real snow boots, as the mix of snow + salt kills any other type of shoes – but apart from that, everybody does what they can. It’s like if, on these kind of days, everybody was like “all right guys, no fashion today okay everybody?” and was going for whatever layering seems available. It’s pretty cute.

I like this one a lot, a military jacket over a puff jacket under a Mexican blanket. You’d have to think about that one, right ?

Detail / Round Sunglasses

I really like how these round sunglasses look on Anastasiya. Do you think they work with my short hair?

Sunglasses, Selima Optique, Coat, Stella McCartney, Chemise, Sea.

Le Smoking

The tuxedo is making a come back lately (did it ever really go out of style?) and, as you might guess, I’m so, totally for it!

I photographed Jana in her Pallas suit on the very same day that the incredible Diane Keaton was teaching us all a tuxedo and gray hair lesson, looking sublime at the Golden Globes… It’s going to be hard to go back to frou-frou dresses after that, don’t you think?

Jana Wirth Photo

Anyway, I’m getting off topic.

Pallas, maybe you know that brand, is one of my new favorites. It’s a French brand that actually dates back to 1961, and they’ve just relaunched it. They only make tuxedos, and they use the most gorgeous cuts and materials.

Each suit is handmade – they’re basically couture, and I’ve been wanting to tell you about them for a really long time, because that’s probably going to be one of my next investments – one that will last a lifetime…

As for the pink bow tie, it’s vintage Hermès.

Do you think suits are dreamy like I do, or do you still prefer a beautiful dress over a suit?

Coat, Jacket & Pants, Pallas available at The Line; Earrings, Aesa; Shoes, Christian Louboutin; Clutch, Acne Studios.


I stopped by Caroline’s apartment last week to take some photos and see her jewelry collection (she designs a line called BRVTVS, you’ll see some pieces in these photos– it’s simple and delicate). A style that’s cool and simple, with vintage accents, I love it.

PS: How cute is her dog?!

PPS: Check out some more photos on my Pinterest!








Caroline Ventura Photo

Career / Tim Goodman

Today’s career interview is with the amazing Timothy Goodman. You may know him from his 40 Days of Dating project (more on that in the interview), but he’s also a fantastic artistic director and illustrator.

That’s our focus in this interview, and I hope it will answer a lot of the questions people ask me all the time: how to work for yourself, how to find your creativity, and how to make girls crazy (answer in question n°7).

And now to Tim!

If you had to give yourself a job title, what would it be?
I was at a party, and I was introduced to this guy who seemed sort of creative, and we were talking and I asked him what he did for a living, and he looked at me and said “whatever I can get away with.” I had this epiphany, and got thinking that I want to get away with whatever I can.
And that is where I am at right now, whatever it is, the title of art director or graphic designer, I feel like they can be so limiting, especially in our industry.

What was your dream job when you were a kid?
It is funny, I didn’t really have one. I was very unambitious as a child. This thing of “getting away with shit” has always been a part of who I am. I have always been really fascinated with getting over someone with authority, and I have always been really fascinated with pulling a fast one on someone, in a light-hearted way. Even my graphic designer career started in high school when I would make passes that matched the school’s tardy passes. So I made them in Microsoft Word, and then I forged teachers’ signatures. So I was a cheater.

Where did you grow up? What did your parents do?
I grew up in Cleveland, Ohio. I was a really horrible high school student; I barely graduated. All my friends went to college and I was depressed about that.

I started working for this guy who ran a home improvement company for really nice homes, named Dave, and I worked for him for almost four years. In the course of that I started going to community college [local schools where you don’t have to apply, but can just register for classes] and taking classes. So I was kind of doing both of those things at the same time, full-time.

This guy became a big influence for me because I grew up without a biological father and I never really had a strong male influence in my life, and I was missing that void. I think that was part of why I was unambitious growing up or why I had never really considered a career when I was young. So in the course of those four years, I started taking interior design classes because we were working in these really nice homes and I thought I might have a knack for it or something.

Then I took drawing classes and I had a really great teacher who pushed me to keep drawing and in the course of that I thought to try graphic design. It felt like a really nice balance between things. And I realized that I didn’t want to be in Cleveland, I wanted to be in a major metropolitan area, Los Angeles or New York.

So what brought you to New York?
I moved here when I was like 23 to go to SVA, [The School of Visual Arts] and being older and going back to school, I kind of treated it like a job. I felt that I had this one shot to make something out of myself, or else I would have to move back to Cleveland with all of these loans [it’s common in the US that students have loans to pay back when they leave college] and start painting houses again. I don’t come from money and I had to pay for everything myself–like school when I came here– so it was really kind of all on me.

I always tell my students now, you go after what you want to do as much as who you want to work for…

And when you were at school were you interning? How did you first break into the design world?
My junior year I had my first internship at VH1, I was a writing intern, for one semester. I was always interested in writing, but I also learned from that internship that it is important to find out what you don’t want. I didn’t want to work at a place like VH1 or MTV, because for me personally it wasn’t my cup of tea. It wasn’t what I was going to school for—which was graphic design—but I love writing, and I love wearing many hats so I was intrigued enough to try it out for a semester. I had a great time, and later it helped me tremendously when I would pair up with a copy writer while working in branding.
And then I had a couple of other internships, a small internship at a Studio.

When I graduated I started to work with this guy in book jackets, I was a book jacket designer for a year. He was a professor at my school; I never actually had him as a teacher. I always tell my students now, you go after what you want to do as much as who you want to work for, because I am a big believer in mentors. I think it is really important early on for creative people to find people that really matter and to go after working for them. This guy John for instance, he could have been designing fucking baby diapers for all I care, but I just knew that I wanted to work for him.

When I left book jackets and when to work in branding with this guy Brian Collins [Collins has his own branding agency, called Collins] for two and a half years before I went to work for Apple, I knew I wanted to work for him because I loved the philosophy behind what he was doing and I admired what he stood for, I admired the work he did. You have to use these people as a template for where you want to go, and be better than them.

How did you get to Apple? What were you doing there?
So the Apple thing kind of came up because this creative guy [at Apple] was good friends with my old boss, and he was looking for someone. I was very hesitant about going out there. I love New York and wasn’t in love with San Francisco.

Working for Apple as a graphic designer is the closest you can get to working for the CIA as a creative person. It is so confidential. There are rooms within rooms that you have to badge in and out of. In a way, when you are working on such high-profile stuff, with no windows in the room or anything, and you know that the whole world is going to see whatever you are working on in the next six months, you get a thrill from that. It is pretty fascinating. I was rushing home every night to do freelance though.

…Girls are much more impressed with the New York Times than Apple.

When did you start freelancing in your career?
I started doing it early on. It was during the branding job, the one before Apple, that I started doing illustrations for the New York Times, and to me that was such a thrill. When you do these op-ed pieces you get a couple of hours to come up with ideas and two or three hours to finish it, so it has to be done in that workday.
So I would be rushing out in the hallway, drawing a doodle, taking a picture on my phone, sending it to the art director, getting it approved and just fitting it in my day.

I loved commentary on things that were happening in the world. Plus when you get your name in the paper you can tell your mom “get the paper tomorrow!” And also girls are much more impressed with the New York Times than Apple.

How did you start freelancing for the Times?
A lot of people that I admired at school did that work, so for me and my brain as a young designer, I always thought that that was the type of work I wanted to do.

I understood that I wanted to make money and work on bigger stuff, and I like the idea of collaborating, but then I also like having an artifact. Like a book jacket or a drawing in the New York Times with just your name on it.
It had always been something that I wanted to do so I reached out early on just because you know people and you get an email address… I had never done editorial illustration, but in order to get it, I put stuff on my website to show that maybe I could think that way, maybe I could do stuff like that. Even if it wasn’t real or published, I still had to show something and I think that it is important.

How did you build your network to get all of this freelance work? How did you get in touch with people?
I think it is important to be pleasantly aggressive. That’s something I always tell my students, you have to keep emails short but just keep on it. I think it is really important to let people know that you are alive. And like I said, put stuff on your website to show that you are able to do certain things.

How did you manage that work with the full time work you were doing with Apple?
I would turn down anything when I got called by the NY Times early on. If I had a night and I had plans, I would make it work. From there, I started doing pieces for Newsweek or Time, Bloomberg, Wired. And that is when it got intense at Apple because I was so in love with all of the side work I was doing and I was having a real conflict with my Apple work. I wasn’t in love with San Francisco and I wasn’t necessarily in love with the job. So everything just didn’t feel right.

I was rushing home on weekends to do all of this work that I love and it really started feeling like I came to a crossroads. I either needed to stay on this path with Apple… There is this term golden handcuffs, because they give you great stock benefits and if you stay at Apple for years and years things will be really good for you. But if I were to leave and work for myself, that was the time. And I had so many ideas, and immediately just moved back to New York.

Timothy Goodman Career Interview Photo

Do you have any tips that you feel really helped you grab attention?
I think it is really important to keep it as short as possible because no one who is super busy is going to have the time.
Sometimes I get emails that feel like a template. Not that I need you to stroke my ego but you need to say why [you want to work with me], and give me something, otherwise I just feel as if you are sending this to 200 people. So I think it important to be personal with these things.
There are no rules to this thing and you can break through any ceiling you want as long as you stay determined and you continue that.

You do a lot of different kinds of work projects– do you have different approaches? Is it very different when you are working on an illustration project versus a design project?
The last year I have been doing more murals and installation work. I always walk a client through my process– I am big on showing references early on to what inspires me. So I put together presentations of this stuff, and I really am super big on only doing marker sketches for everything.
Then once it is approved, I take it to step two. I do computer rendering. So there is a lot more that goes into that sort of stuff than if I am just doing an illustration. I just did the cover of Time magazine a couple of weeks ago that got killed, but I just did a marker sketch at first. Quick, with arrows, and then they go through it and they pick one and then I execute it. So that is a much easier process obviously than if I am doing an installation.

Do you like to have your work critiqued while you are working on it?
I love feedback. I love collaborating with people. I have a studio manager and we talk every morning and go over what is happening. I love talking to people who aren’t creative, I think that is important as well.

So you have a team working with you?
It is just me, a studio manager and freelancers according to whatever I am working on. Part of my commitment issues! The idea of having a studio with my name on it and people at a desk…

What’s your ideal work environment? Do you prefer to work from home? To be isolated?
Yes and no, it just depends. With the Forty Days project, I love just going to a coffee shop and putting my headphones in and writing. I have to get out, I have to see people. But with other things, if I am trying to come up with ideas for clients, with my sketchpad or something, I like to be in the studio at a desk.

How do you feel when something you worked really hard on doesn’t get made or published?
Well early on you can get really heartbroken. For any creative person, it is heartbreaking the first couple of times it happens because you so identify with your work in a way.
I think now I can shrug it off. I mean it is easier now, and I guess that just comes with experience and time and successes. There is only so much you can do.

Now my life is very consumed with the Forty Days project and it has been for six to eight months now. When you are the client, you have to give yourself new challenges and set goals and timelines and have people help you. Because when you are creating all of the content and you are your brand… I want to keep doing robust personal projects that push the boundaries of this whole idea of client work. I want to be a content creator more and more rather than keeping to being a graphic designer or an illustrator. I want to push more about what that means.

Let’s talk more about this dating thing. So you and your friend Jessica Walsh decided to try to date for 40 days and you both chronicled the 40 days through journal entries you then used to build a website. How would you describe the project?
Two good friends, opposite relationship problems, find themselves single at the same time. As a project they decide to date for 40 days. That is the gist of it.

What was the decision to do the project?
Well I think for Jessie and I it really came from a question of “how do you work your habits and your fears? Why do we have these habits and these fears in our individual relationship issues?” So I think anything should come from a real question like that.

Our story, if we did it with as much sincerity as possible, we hoped that it would resonate with other people, but with keeping it so personal and specific to us, knowing that millions of people have the same issues as us too, that maybe we could have a dialogue and touch people on a different level.

Did you always want to do something with publishing? It is a totally different kind of work from what you usually do.
No, I think it was always something I wanted to do. I have only been out of school for six and a half years, so things have been going so fast and I have always known that I wanted to get to a place where I could do projects like this, and I didn’t know how that was possible yet.

I did a project of Valentines for all of my Twitter followers once. I think I had 1100 Twitter followers at the time, and my goal was to draw every one of them a complete Valentine on Valentines Day. So I set up from 7am to 7pm. And it was 40 seconds per person, and I would draw, and I wanted it to be unique. So I would look at their profile picture or their bio and try to respond to that, draw it, and send a picture to them.

The reason why I wanted to do that is because I was spending so much time on Twitter, and I have all these relationships with illustrators and designers on Twitter that I don’t know. So what would it mean to make an analog gift for someone in a digital world? I was kind of baffled by that.

Through that project, I got so many great responses from people, and so many people were touched by that and they would make me gifts back, and I just loved that dialogue that you can create, especially in this world, in the digital world. I think that was the beginning of something for me, that I wanted to keep pursuing.

With the Forty Days project, we did have a dialogue with people because so many people could relate to us, whether or not they hated me; it was provocative in a way and it could bring something out. That is the beauty of what we can do as designers and art directors, is that yeah it is great for making people money or selling a product or something, but I think you can get some truth of something.

And what has come from the project?
We sold the film rights to Warner Brothers. So we are consulting the film, and also getting first crack at movie titles and stuff like that. Graphics and photography were important ways to tell our story so if that happens we will have first crack at that.

We are writing a book with Abrams. Kind of a two part book, so everything from the blog, but also new content.

We have released a shop where you can buy the artwork from the site, we are selling prints there and all of the proceeds go to the artists. There are a lot of people interested in us doing reality TV.

That is enough in terms of living and having my career. With shutting down and having to do interviews, I had to cancel work. So it is nice that things are a bit back to normal but there’s still lots of work to do.

Just believing in yourself is what it comes down to.

How do you deal with the chaos that is that type of lifestyle? Managing everything? When you don’t know if you are going to have money and now that you have all these projects…
I think it is really about having faith. When I had a full-time job at Apple the numbers showed that I could at least pay my rent with just the freelance work. You know you can live–eat and pay rent– with just the night and weekend work. And so knowing that and taking the step to do that, you just kind of have that faith. And obviously sometimes you will have a really big month, and another month you wont, but it always kinds of balances itself out and allows you to take time to do things. I am the Winnie the Pooh fan, and Christopher Robin, the little boy in Winnie the Pooh, he says “you’re better than you believe, stronger than you seem and smarter than you think.” Just believing in yourself is what it comes down to.

How do you choose what clients to take on?
When I did the Ace Hotel mural three or four years ago, that was the first time I did that style. I didn’t do it because I wanted to do “a style,” I just did it because it was speaking to an idea about New York. It felt natural to do it with paint markers and hand drawn. I was formally taught as a graphic designer, and all of a sudden people were like “we want you to do that thing!” So it was really fun, and I was at Apple and I did one cover of Time and a cover of New York Magazine that were similar. So now I get hired to do this thing, and sometimes I just say no, unless I am going to make a good amount of money, because I don’t ever feel like I am selling out on something.

It might suck to do something for two weeks that I have done before, but if the money is good I will get over it. I need some sort of new flavor to it otherwise it is dead to me. I get asked to do frames all the time, but I don’t get why someone would want to hire me for something that I have already done.

When do you decide that what you are doing is great and not crap?
If I am doing something and I am not quite sure about it, I think that is a good place to be in. If I am like “I don’t know if I like this!” I feel like you are getting into an unknown territory that I think is really rewarding.

And when do you decide that something just didn’t work?
Well that is the hard part I think. Sometimes it is easy to keep going. I had an old teacher that always used to say to me “if you don’t like where you are going or if you hit a roadblock, then don’t keep clawing through that wall, just turn around and go a different way.” I think ideas are constantly in flux for me, and you should have one hundred ideas, and you shouldn’t feel sold on any of them, you should be willing to give them up as you go along.

Do you feel like you have a community in the industry?
Yes, well that’s the New York thing too. I feel really blessed to be in this community and to have so many inspiring and encouraging friends all around me, people that I look up to. It makes a world of difference when you have that comfort blanket around you and it pushes you. Not that it is competitive, but I think that is really healthy in a way. I think that is really important.

Who are your mentors?
The people that I work for. This guys who hired me right out of school… Brian Collins who has the branding firm. I think people like that. Obviously you have heroes, like Bob Dylan or something. And my grandparents.

I tell my students to read whatever makes your heart sing, be inspired by music, read a book on philosophy, read whatever, go climb that mountain, run through the forest with your lover.

Do you have heroes? Is Bob Dylan your hero?
I always tell my students that it is kind of detrimental to my community. You need to stop thinking like a graphic designer, or whatever it is. Especially in our little community where we get so wrapped up in validating why we do what we do to validate our existence when no one gives a shit. You broke out of something using the tools we have to tell a story.

I tell my students to read whatever makes your heart sing, be inspired by music, read a book on philosophy, read whatever, go climb that mountain, run through the forest with your lover. Don’t read a book about fucking typography. Don’t read a book that says “This is how you make money in graphic design” or whatever. Obviously you have to know these things, that’s why you go to school. I have mentors in the industry, but I am much more inspired by musicians, artists and writers. People who are outside of my community.

So how did you get into teaching? You teach at SVA?
Since I was a student I had a good relationship with the dean of graphic design and then I was a teachers assistant with my old boss for two years. So when I moved back from San Francisco, the opportunity was there.

What kind of classes are you teaching?
I teach a typography class to juniors.

What is the best piece of advice that you have ever gotten? And is that the advice you give to your students?
There was a teacher that really inspired me. I am paraphrasing, because I don’t remember exactly how he said it, but he said to the class “You don’t want to die and have someone say ‘Timothy could have been a good designer.’”

And then he also said something like “All these little pieces of advice I am giving to you are jewels, and the thing is that only 3 or 4 of you are ever going to remember this.” So I always remember that part too; that always resonated with me because I didn’t want that to happen to myself. And I think that’s a tragedy, that there are so many designers in my field that aren’t doing the work that makes their heart sing.

I know you can’t always go after what you want because there is life and bills and family, relationships, and real world problems, but I think that so many of us don’t go after what we really want, and we don’t try, and your voice becomes the voice of whatever client you are working for. It is a tragedy that more young designers early on don’t find their voice, and their sensibilities to put into their work, and their humor, their point of view of things. And I think if that doesn’t happen, it will just be mechanical and you will have lost the opportunity, and maybe that isn’t important for everyone. So I tell my students that, you know.

What is your dream project?
It isn’t that I have a dream project. I want to continue to do the installation work I have been doing, it is kind of like the X factor. The x means the unknown, and I want to keep doing experimental work. Jessie and I have another potentially great idea for another kind of experiment that really challenges ourselves personally and tells a story. So we’ll see…

Check out other career posts:

Jennifer Vitagliano, Restaurateur
Kristy Hurt, Human Resources Consultant
Nina Garcia, Creative Director, Marie Claire
Alice Lane, Make Up Artist
Lauren O’Niell, Owner of Van Leeuwen

Greg Armas at the National Arts Club

I ran into Greg this morning at the National Arts Club where he was doing a walkthrough for his fall show (he designs Assembly New York). It’s crazy that fashion week prep is already happening!!


It froze this week in New York.

It was 30 degrees below during the day, and I’m not just saying this – it’s obvious, really – no one knew how to dress, so everyone decided to stay home. I was on Broadway on Tuesday afternoon, and it was totally quiet, there wasn’t even a stray cat, as we say in French…

Since the freezing temperatures aren’t going away, and at some point you just have to get out of the house, we’ve been considering all possibilities. I really like Evgenia’s idea here – she’s one of the classiest Eskimos I’ve seen this week.

Coat, boots, and thick leather pants, black and white, and lots of heat-tech underneath, she told me. I love it.

Coat, Isabel Marant Étoile; Pants, BLK DNM; Boots, Sorel; Hat, Eugenia Kim; Gloves, COS; Scarf, Flandana

The Shirt Dress

Click on the image to see the full post…

The Place: Avant Garde Diaries, NYC

The Girl: Dani Griffiths, designer of the brand Clyde.

The Style: What I like is the idea of wearing a light dress in any season, just adapting the layering so it stays cozy. Chic and easy.

Coat, Apiece Apart; Dress, Boy. by Band of Outsiders; Shoes, Acne Studios; Tote, Rochas; Hat, Clyde; Tights, Alice + Olivia.

Edited by Brie Welch.


This is one of the most practical styling tricks we’ve come across in a long time. Turns out that adding a knit cap under your hat for extra warmth looks totally cool and is totally smart…

I’m kind of bad at dressing for the weather, I totally underestimate the conditions and end up shivering on the sidewalk without socks and no scarf. I need to check my weather app more often…

Do you have any of your own winter styling tricks?

PS: This is Brie, she is one of our new fashion contributors — more about that very soon!

The Musket Room

Last week I had dinner at The Musket Room, a new restaurant in Nolita that I think is super charming. The food is inspired by New Zealand and really delicious. I love the whole vibe of the restaurant, it is really somewhere that you want to hang out.




Jennifer (on the left) is one of the owners of the restaurant, and her sister Nicole helps out with events. We did a career interview with Jennifer and will be posting it on the blog soon!



Yoga in NY

Yoga in NYC…

Isn’t always the most zen experience. The girls from SRSLY did a good job of capturing the moment in this video…can you relate?

By admin

New York #$@*#& City

Things New Yorkers Do?

Show their city pride. Okay, not everyone is walking around in an I Heart NY tee, but NYC gets a lot of love when it comes to fashion…

This one is by Cynthia Rowley and it’s on my #$@*#& Christmas list. New York, represent.

By alex

The Moto Jacket

Click on the image to see the full post…

THE GIRL: Drake Burnette
THE STYLE: I love this feminine take on the usually tough moto jacket. Not only is it extra chic but it will keep you from freezing on super cold days. Layer your shirt and sweater underneath the jacket (maybe add a little Heattech…) and put on a pair of leather leggings with your skirt for added warmth (genius, why did I never think of this until now?). Cool boots and a hat don’t hurt either…

Hat, Neil Barrett; Denim shirt, Madewell; Sweatshirt, Topshop; Moto jacket, Acne; Skirt, Veronique Leroy; Leather pants, Rag & Bone; Boots, Maison Martin Margiela.

Edited by Brie Welch.

Shopping For Bad Weather Wear In LA

I find it’s always a good idea to shop for bad weather clothing in LA because they never have bad weather, but always a full size run! I hope it snows in New York soon so I can break in these new Nike-duck-hi-top-boot-sneakers!