Category Archives: Shopping

Sleep No More

Looking for a good pair of pajamas to really relax in this weekend.

A few of my picks and more on Pinterest!

By admin



Product Selection:


Moschino Black Leather Cap
Celine Retro Noir Sunglasses
Frends headphones
Rag & Bone boyfriend shorts
Alexander Wang Citron Backpack


Toga Pulla Ankle Boots
Topshop Black lace top
Isabel Marant Shirt
Chanel Lipgloss
Chloè Carly gold-tone Rings


Redken Rootful 06 Root Lifting Spray
Redken Shine Flash 02 Glistening Mist
Bumble and bumble Surf Foam Wash Shampoo

Graphics by Carolina Cerutti


E-Shop my shoes


Like they say  “it was about time!” I’m so proud to announce that you can now also find the pieces from my shoe line on the official e-shop
One of the things that I love about the new official website is the instawall! If you post a picture on instagram wearing your favourite Chiara Ferragni shoes using the #chiaraferragnishoes and the other official hashtags, the picture will be displayed on the Instawall!
Cherry on top? These beautiful sneakers, which are some of my favourite styles of this collection, are available exclusively on the official e-store!

Come dicono spesso “era proprio ora”! Sono orgogliosa di annunciare che ora potrete trovare le mie scarpe Chiara Ferragni anche sul negozio online ufficiale
Una delle cose che amo del nuovo sito è l’Instawall! Se postate una foto indossando le vostre Chiara Ferragni preferite e usate #chiaraferragnishoes e gli altri hashtags ufficiali, la foto verrà pubblicata sull’Instawall del sito!
Ciliegina sulla torta? Queste bellissime sneakers, che sono tra i miei pezzi preferiti di questa collezione, sono disponibili esclusivamente online sul nostro e-store!


I Was Wearing:


Chiara Ferragni Sneakers collection available exclusively on

Graphics by Carolina Cerutti

Stay Fit

A few things I’m shopping for to help me stay fit while I’m away.

More on my Pinterest!

By admin

Summertime happiness


Product Selection:


Missoni Beach Towel
For Love & Lemons white Dress
Triangl Leopard Swimwear
Missoni Swimsuit
Collistar Bronzer Spray


Stella McCartney Beckett Clutch
Gucci Aviator Sunglasses
MSGM Sandals

Graphics by Carolina Cerutti

By Way of France

In the spirit of all things summer (and France)…

Camille Rowe is collaborating with Reformation on a 70s style collection that is every bit Jane and Françoise worthy. How could you not feel like a French babe in those lace up shorts?

Available at The Reformation.

By brie

By Way of France

In the spirit of all things summer (and France)…

Camille Rowe is collaborating with Reformation on a 70s style collection that is every bit Jane and Françoise worthy. How could you not feel like a French babe in those lace up shorts?

Available at The Reformation.

By brie

Summer Undies

Okay, okay. I know I said my favorite underwear was black, but it’s summer!

And I can’t think of any color that looks better than white against tanned skin. It’s sexy, simple, no frills– the most basic pair of undies. Very Premiers Desirs come to think of it!

What do you think, is white in for the summer?

*That’s a French film from the 80s – very sexy!

PS: This pair is from Skin!

By brie

Les Vacances

I am so excited to be going away for vacation!

A few things I’m shopping for to bring with me on my travels and more here!

By admin

Where did you get that?!

“I love those pants! Where did you get them?”

I know! It’s Zara. – Garance

These? Ummm, H&M. – Alex

Oh that? Well, it’s from this random place in Chinatown. – Brie

Do you ever find yourself being complimented and hounded about something you wear and it’s always that thing you bought randomly/after work/while drunk at Zara/H&M/in Chinatown? It’s never that designer skirt, or those amazing wedges that cost you a month’s rent. The things you really really want to tell people all about.

We were talking about this at the Studio yesterday after I asked Garance where her pants were from and she told me they were…drumroll… Zara.

What does it all mean? Does this happen to you?

By alex

Fall into Fall


Product Selection:


Costume National Runway
Haider Ackermann Runway
Calvin Klein Runway


Fendi Fur Monster Charms for Handbag
Stella McCartney Wool baseball Cap


Isabel Marant Jump striped wool and cashmere-blend scarf
Louis Vuitton Petit Malle bag
Stella McCartney Ribbed Wool Gloves
Maria Black Silver Screen gold-plated necklace
Chiara Ferragni Black Velvet Slipons

Graphics by Carolina Cerutti

Surreal feelings


Product Selection:


J.W Anderson Runway


Stella McCartney Skirt
Cèline Shoes
Diesel Loverdose Perfume
Lulu Frost earrings
Maison Martin Margiela Shirt


Vivetta Collar
Miu Miu Sunglasses
Olympia Le Tan book Clutch
Chloe Arm Cuff
Moschino earcuff

Graphics by Carolina Cerutti



Shirt dress, Zara.

Bought this shirt dress from Zara a couple of weeks ago and saw that it’s on sale now. Happy shopping!

Soccer Chic

The World Cup has taken over and I am feeling inspired by to dress for the games.

A couple ideas for weekend shopping on my Pinterest!

By admin

At Rachel Comey

This week I stopped by the new Rachel Comey store in Soho, it’s her first flagship! The interiors are so modern and feminine, there’s even carpet on the walls of the dressing room. I really like the vibe inside and it’s so nice to shop when you have great light!

PS: That’s Diane the store manager and Lina in photos! The store is designed by architect Elizabeth Roberts and interior design by Charles de Lisle.

Rachel Comey, 95 Crosby St, New York, NY 10012

At Rachel Comey

This week I stopped by the new Rachel Comey store in Soho, it’s her first flagship! The interiors are so modern and feminine, there’s even carpet on the walls of the dressing room. I really like the vibe inside and it’s so nice to shop when you have great light!

PS: That’s Diane the store manager and Lina in photos! The store is designed by architect Elizabeth Roberts and interior design by Charles de Lisle.

Rachel Comey, 95 Crosby St, New York, NY 10012

Pop attack!


Product Selection:

Celine Dress
Delfina Delettrez earring
Le specs + Craig & Karl sunglasses
Chanel Boy Bag
Preen by Thornton Bregazzi skirt
Ysl lipgloss
Chiara Ferragni “Make-up” glitter slippers


Runway Looks from:

Fausto Puglisi


Beauty tips:

L’Occitane hand cream
Dior Vernis nailpolish
Sephora Lagoon body cream
“Daisy Sunshine” Marc Jacobs perfume
Color extend magnetics by Redken

Graphics by Carolina Cerutti

Come Sail Away

Seeing all the Resort collections has me wanting a cool jacket and an easy dress.

Just a few things I’m shopping for on my Pinterest!

By admin

Black & White


Product Selection:



Mango Simplicity T-Shirt

Chiara Ferragni “Hollywood” Glitter Slippers

Wren Black Mini Skirt

All Saints Nevena Tip Bracelet

Oscar de la Renta Plaid Grafton bag


Fleur of England Lingerie

Stella McCartney Dress



Summer Traveler

I love a pop of color, especially for accessories.

Looking for a cool backpack to take with me on my summer travels, here’s a few ideas!

By admin

American Dream


Product Selection:


Marni SS 2014 Runway


By Malene Birger Alfredah Embellished Plaid Cotton Shirt 

R13 Graphic Boy Tee

Zara Fringed Cupro Dress

Topshop Palm Tree Lurex Skirt

Winden Jewelry Babe Necklace


Skinnydip London Soundbuds

Robert Clergerie Yokole Platform Loafers

BLK DNM Perfume 11

Zac Posen Eartha Backpack

Urban Outfitters Coolgirl Catmaster Sunglasses

Keep it Simple

Keeping it simple with the perfect blue sweatshirt.

A few more things to shop for on my Pinterest!

By admin

Keep it Simple

Keeping it simple with the perfect blue sweatshirt.

A few more things to shop for on my Pinterest!

By admin

Sneakers fever

TBS 1Product selection:

Reebok GS Instapump Fury

Adidas Stan Smith

wmns Nike flynight trainer orange

wmns Nike Rosherun palm trees

Céline check knit pull on sneakers

Chiara Ferragni macramè lace sneakers

TBS 2Y-3 qasa racer

Nike Air Max ’98

Dior sneakers

Reebok GS Instapump Fury

wmns Nike Rosherun Print Laser

TBS 3 wmns Nike flynight trainer pink

 Adidas Stan Smith

wmns Nike flynight trainer grey

 Converse all Star Maison Martin Margiela

 wmns Nike flynight trainer orange

 Adidas Superstar


It’s summer in Corsica. It’s summer in New York. It is, finally, summer! I am just a little bit excited for sandal season (if only I could pick a pedicure color) and ready to set my feet free after months in boots and socks. Here are some favorites!

1/ The Classics. A clean slide and a gladiator.
2/ Embrace embellishment. Put a scarab on it, you deserve to make a statment.
3/ Go for the gold. Do it up big or go for something delicate.

Whats your sandal style? Do you have a go-to? Did you get a cool new pair? Tell us!

Click on the arrows to see more images…

By the Sea

I can’t wait to wear a mini skirt this summer!

Here on Pinterest are a few cool items for hanging out by the sea.

By admin

By the Sea

I can’t wait to wear a mini skirt this summer!

Here on Pinterest are a few cool items for hanging out by the sea.

By admin

Ciao Bella!


Product Selection:


Celine Papillon Tortoiseshell sunglasses

Tory Burch Linda Top

Christopher Kane lace-trimmed petal cashmere Sweater

Topshop Fringe Scallop Skirt

Diane von Furstenberg Naples jacquard shorts


Uplight Face Luminizer Gel

Kate Spade New York Madison Ave. Collection Monroe Place Luna

Kiko Soft touch Blush

Tod’s gold leather Loafers

Chanel Rouge coco shine lipstick 

Clarins Crayon Khol pencil 


Monica Bellucci, Anita Ekberg and Sophia Loren wearing looks from Tory Burch SS14 Runway Show


Graphics by Carolina Cerutti




Memorial Day

Totally ready to relax and hangout for the long holiday.

An easy dress would be so perfect all weekend!

By admin

Shine like a diamond

costa azzurra shopping_3-3

Product Selection:


Elie Saab SS14 Runway

Zara Black Pochette

Bulgari Serpenti Earrings

Bulgari Serpenti quartz watch


Giambattista Valli gathered silk – voile and stretch – cady gown

B Brian Atwood Lydia T Strap Sandals

Redken Diamond Oil Shatterproof Shine

Valentino Valentina Assoluto Intense Eau De Parfum

Yves Saint Laurent Rouge Pur Couture Vernis à Lèvres Glossy Stain

Graphics by Carolina Cerutti

Friday Favorites

weekend wish list via

FRIDAY. The weekend has finally arrived and here are some of the things that are currently on top of my wishlist:

CUSHIONS These Josef Frank cushions from Svenskt Tenn have been on my mind for the past 5 years or so (!) and the next time I’m going to Stockholm they are most definitely coming back with me.

MARBLE BOWL I never seem to get sick of marble and this little junk bowl from Alexander Wang would be perfect for storing jewelry in!

PERSONALIZED STATIONERY I’m a sucker for beautiful stationery and ever since seeing Sofia Coppola’s gorgeous light pink correspondent cards from Olivier de Sercey, I can’t get them of my mind. There’s something so romantic about receiving a handwritten note in todays digital society, no?

BRASS CANDLEHOLDERS Still obsessed with all things brass and these candle holders from Svenskt Tenn would look perfect on my dining table.

PRINT I need more art on my walls and this Monstera Deliciosa print from Stilleben is calling my name.

MANSUR GAVRIEL BAG A bucket bag has been on my wish list for quite some time now and this one from Mansur Gavriel is absolutely stunning, come to mama!

SLIDES The ultimate summer flats comes in the form of a snakeskin embossed leather slide from Emerson Fry.

CHAIR I’m currently on the hunt for a nice chair for my livingroom and this stunning copper/leather dream from Eric Trine would be perfect. If only I had a bigger wallet.. Eric Trine Rod + Weave chair.

White on White

Looking for some cool white distressed jeans this weekend.

A few things to go along with them on my Pinterest!

By admin

Moments Like This

I love walking in the city.

I use Google Maps like crazy (“I’ll be there in 23 minutes!!!”) I break out my Common Projects (at that price, I got enough for the whole summer!!!) I put Pandora on my iPhone and I’m off.
And yes, I sing at the top of my lungs sometimes, who cares, this is New York.

The problem is when it’s time to put my heels on.

No, I can’t go to all of my meetings wearing sneakers. So I do what all women who feel they have to wear heels to impress people for meetings do: I change my shoes like a loser on some hidden street corner.

Oh, how I hate doing that. First you have to find a discreet place to do it, then you have to take your heels out of your bag (which always takes three hours, people think you’re dealing drugs, your heels get caught in the straps of your purse, your purse falls all over the place, forty-five things fall out onto the ground, and there’s no Mister Big (yeah, leave me alone, the other day, I needed comfort, so I curled up in a blanket and watched the entire first season of Sex & The City all over again) (I’M NOT PROUD) (but I’d finished all the episodes of Game of Thrones!) to pick up any of it for you.

If the heels have straps, add a good two minutes of misery into the mix, and you wonder why mules are back in style this summer.

Plus, there’s always that great moment when you lose your balance and end up barefoot on the asphalt. Very pleasant.

The trick is to make sure not to change into your heels too close to the meeting where you’re about to go impress people. You wouldn’t want to find yourself nose to nose with the person you were about to try to shock with your amazing sense of style.

Which, of course, has happened to me, or else I wouldn’t even think about telling you.

So now I do it three blocks away from the meeting place, I try to do it as quickly as possible, and then I go on my way. It takes me a good ten steps or so to get my mojo back.

But every time it happens to me, I think of you guys.

“I should really do a post about all these dumb little embarrassing moments that happen to me about twelve times a week, actually.”

Like when my bathing suit decides to take its own little vacation when I’m at the beach. Ok, that doesn’t happen to me twelve times a week. But it happens, especially since I get really bored lying on the sand, so I spend all my time in the water playing around in the waves. Or at the pool, playing ball with the neighborhood kids.

And in the little time I’m in a two piece, at some point, things go south. One day, just like that, I ended up having to feel around in the murky bottom of the Montauk seas with my feet for half an hour. Gross.

But at the same time, I can’t really complain: it’s not like I have a very developed sense of personal space.

That’s what happens when you work in fashion.

All it takes are a couple of private sales and a few trips backstage to completely forget that dressing rooms exist. Even though it’s been a long time since I’ve gone to a sample sale (tired of having to fight my way through them just to end up buying a bunch of random things I’ll never wear)(ok, I say that, but just last week I was rummaging through the stock at Acne’s sample sale like my life depended on it – I managed to leave without buying a pair of concept shoes, though. Yay for me, right? But anyway, that sample sale doesn’t count, Acne is in my building!!!)

So anyway, when the dressing rooms are all occupied in a store, I don’t wait for three hours for them to become available like a normal and well educated person. Like any fashion girl, I put the skirt on over my pants next to the dressing rooms to see if it fits me. Then, in my excitement, I take my pants off to make absolutely sure the skirt lays well. Then I pass the skirt to my friend (she’s also next to the dressing rooms – birds of a feather) who thinks it’s a great skirt and wants to try it on too.

Let me remind you, we’re not at a private sale, it’s just a normal shop.

Then she asks me to go find her a tee-shirt to go with it, which I hurry to do, finding myself right in the middle of the store, if you’ve been following (hehehe in case any of you ladies have gotten distracted by now)(or guys)(yeah, no, I’ve given up on the idea of a guy reading this far in) without the skirt (that my friend is trying on) and without my pants (which are on the floor), so — IN MY UNDERWEAR.

I slink back to find my friend, totally beet red.

Embarrassing moments of the woman in a hurry.

Speaking of embarrassing moments, I’ve always wondered how girls who wear push up bras, I don’t know… on a “date” (ok not me)(no dates OR push up bras)(I wish! I’d be able to wear many more cropped tops) manage the transition between “Hey, check out these C cups” and “oh, look, they stayed in your hand when you took off the bra”.

Is it like changing into heels? You find a little moment to yourself to switch bras during the evening?

Come on, I don’t know! Just wondering!!!

Translated by Andrea Perdue


STSC4611STSC4701 Shoes: ZARA

Ok, I completely lost all my “How to walk on high heels” training in the past few months. I hardly ever wear anything higher than 5 cm lately and for a good reason but damn, I see pretty high shoes everywhere and my knees get weak…These shoes will definitely be my perfect travel companions on my transatlantic trip at the end of this week which I am extremely excited about. Lets see if I last more than half an hour wearing them though.

andy signature


Now Shopping: COS

The wait is (nearly) over…

Today COS launched e-commerce in the US (not a big deal for all of you in Europe, extra huge deal for all of us here) and our digital carts are overflowing. The brick and mortar store will open in SoHo soon, but until then we can get our fix online!

The days of drooling over the look books and not being able to buy anything are over!

By studio

Black & Gold

shopping blackandgold mood

Product Selection:


Dolce & Gabbana SS14 Runway, Images courtesy of Dolce & Gabbana


H&M Metallic Finish Jacket

Topshop Black Top

Maison Martin Margiela Set of Four Gold-tone Rings

Jimmy Choo Gold Glitter Clutch

Reiss Kaneo Laser Cut Skirt


Chiara Ferragni Limited Edition Glitter Slippers for Level Shoes District

Italia Independent Velvet Stud Cat Eye Sunglasses

Sass & Bide The Night Before Shorts


Graphics by Carolina Cerutti 


City Tropics

Thinking about trying the Hawaiian trend this weekend.

Here’s a few ideas that would be great!

By admin

Maleficent girls

maleficent(940x625)Product Selection:SL_01

Zara T-Shirt

J Brand Jeans

Saint Laurent Black Leather Jacket

Elizabeth and James backpack


Chiara Ferragni Maleficent glitter slippers (AVAILABLE SOON)

Delfina Delettrez eye and pearl piercing earring

Valentino Ring

Valentino Bracelet

Redken Hair Cream


Dior mascara

Chiara Ferragni for Italian Independent sunglasses



Sweater: Just Cavalli

I made a post in December on the best sweaters on the end of season sale. Obviously and as usual I didn’t make my mind up in time and all the sweaters I loved were gone before I could click buy. Of all of them, this one kind of stuck with me and I cant understand why. I am not normally into Cavalli I gotta admit, I am more of a, well you know, black and white person and this is kind of out of my comfort zone, very much so.
I tried tracking it down on all websites I could, but it was nowhere to be seen and I went trough this period of: Why the heck didn’t I buy it when I had the chance? I even had it on my cart a couple of times. You probably know the feeling.
This must be meant to be, as my friend Neri found it for me 2 days ago, boom, be mine!!!

andy signature


May Days

Ça y est, il fait presque chaud à NY et j’ai très envie de sandales !

Voici quelques idées, et plein d’autres sur mon Pinterest !

By admin


STSC1697STSC1698 STSC1700 Bag: Neri Karra

Pretty in love with my new Neri Karra bag I must confess. I am sorry for the radio silence, this hardly ever happens. Thing is, I have been really busy in Istanbul, completely packed agenda and no time at all to catch up on posts. I came back home today and I am extremely excited to show you what we shot over there. Istanbul is magic!

andy signature


Research Suggests Snobby Luxury Sales Associates Encourage More Buying

Research Suggests Snobby Luxury Sales Associates Encourage More Buying

Handbags occupy a unique place in fashion; they sit at the crossroads of art and commerce, and if brands want to succeed, their livelihoods often bends on how good they are at getting consumers to buy their bags, which have a much wider potential market than designer clothing. As it turns out, one of the best ways for designers to manipulate a customer into doing just that is to snub them in stores, according to some forthcoming consumer research from the University of British Columbia. Maybe that’s why service is so rude.

UBC’s research found that consumers react to snotty service in much the same way that kids often do to the popular group in high school – they resent it, but they also want to be accepted by it. In a retail environment, that often means “buying in” in a very literal way. After all, how can a sales associate assume you’re poor and tacky if you’re buying something fancy while simultaneously providing a little bit of his or her paycheck?

The study has a few caveats. First, snobby sales associates only increase consumer desire for luxury brands; bad treatment at lower price points simply turns consumers off.

Second, it only works at first; unfriendly service seems to motivate new customers to try and join a club that would rather not have them, but there are diminishing returns on future visits and regulars eventually expect courtesy and civility in exchange for their patronage.

Third, the sales associate has to look the part; if the SA isn’t a walking, talking, plebeian-snubbing manifestation of the brand’s aesthetic, customers apparently don’t feel puny enough to justify buying a little bit of acceptance.

That last part would seem to suggest that these tactics are more effective in a focused, branded boutique setting than in a large, less personal department store.

Exhausting mind games like these are likely a significant part of why online luxury retail is an ever-booming business, but for those of you who prefer to shop in-store (or who shop brands that require you to show up in person), it’s something to remember the next time an associate looks you right in the face and then walks in the opposite direction.


Celine-Pretty-Sunglasses2 Celine-Pretty-Sunglasses

Sunglasses: Celine

I went through a period of being utterly obsessed with sunglasses, well I still am, but sort of got fixated in one model that worked for me and sticked to it for a couple of years. I tend to do that whenever I find something I really like and I don’t find any problem in that, at the end of the day, I don’t buy things to just wear them once and instead, I make them a part of my every day (e.g. my Proenza Schouler bag which I adore).
I recently spotted this Celine glasses somewhere on the web, boom, love at first sight -or more like obsession at first sight-, but its not easy to find the right Celine glasses, they gotta be hunted down. I have a theory and that is; Whenever something you really love finds its way to you, it was meant to be and that’s what happened with these. There was no way I was gonna let them go…

andy signature


April Showers

Don’t you think this would be a cool outfit for the rain?

More shopping ideas on my Pinterest!

By admin

Maryam Nassir Zadeh Sandals

#1 I swear these sandals aren’t intended for grannies!

#2 I will wear them, and soon!

#3 How will I wear them you ask? Garance asked the same thing and I responded : ” with socks, I don’t love my feet ”

Ok, I know that is confusing. Why even buy sandals Brie? But hear me out, I like sandals, and I especially like a sandal with a little height in the city (so my feet have a greater chance of NOT getting stepped on). And I got these from MNZ in hopes of adding a bit of feminine charm to my summer wardrobe. Don’t you think these are in the right direction?

By brie

Personal Style Evolution

It’s funny how much your style can change in just a few years.

I’m coming up on my four year anniversary with New York City. I moved here six months after I graduated from college in Minnesota. During a recent spring cleaning adventure, I came across some of the pieces I was wearing non-stop when I first arrived here: paisley print silk dresses, flouncy black skirts, things with bows. When I look at these things now, I can’t believe I ever wore them. My style is a lot more simplified now. I don’t wear many patterns, I rotate between white, grey, black and olive on top, I don’t often wear dresses and the only embellishments are the buttons on my jacket.

Every once in a while I see myself gravitating back towards one of those things from my past style life, like yesterday when I sent my best friend a link to a tie-dye dress from Isabel Marant and asked her if I should get it. Her response? “That thing is so unlike you, I’m having an identity crisis. Can you please tell me what your brain is doing?”

I’ve started to wonder what caused this change in my style. Is it New York? Working in fashion? Or just a change in taste? Have you had a style evolution?

By alex

On Shopperz

There were so many great comments on last week’s Shopperz post…

I thought the conversation about how the creation of department stores (Le Bon Marche started it all!) changed the role of women in society…

“Shopping really came into existence when department stores were invented. The first one was “Au Bon Marché,” built by Gustave Eiffel, mind you. This model was then copied all over the world.

Women could go out alone, without a chaperone, and find all kinds of different items in one place. Boucicaut (the owner of Le Bon Marché) even had toilets installed in his store (which was revolutionary). People of every class and social status were brought together in this first temple to consumerism. Shopping hysteria arrived at the end of the 19th century along with the industrial revolution.

Shopping brought women out of the home, and they started fighting for their rights. The Suffragettes were sponsored by an English department store who advertised in their political pamphlets!

Hey, I’m not far from saying that SHOPPING is what emancipated women!”
- Nath

“According to our friend ARTE: shopping is an activity invented by Mr. Boucicaut, the creator of Le Bon Marché. His ambition was to create an immense store offering everything a woman could ever want to buy…basically, he created the first place where women had the choice, they had a space away from their husbands…in short — ambition, feminism…”
- Zaelle

“There’s a good documentary by ARTE about Bon Marché and the origins of shopping, and it shows how women started leaving the house to spend their days walking around shopping in Bon Marché.”

- Chloe

By studio



Runaway bride…I’d probably ring those bells if I ever wore this dress out and no, I have no plans of walking down the aisle any time soon either so as much as I wanted to take this dress home with me, I left it in the store. Damit! Did I make a mistake for letting it go? I am starting to regret it… No, breathe, its ok, they didn’t have my size and this one was one size too big.
Shit, that justification isn’t really helping.

andy signature


Shopping Cart : Holiday Weekend

I love the white shirt! And I can’t wait to find the perfect one for Spring.

Check out all my picks on Pinterest!

By admin


I don’t know at what point in history shopping became its own activity entirely — yesterday I tried to watch The Paradise*, which takes place during the Victorian era in London, and even back then, we see young women swooning over fancy lace and spending all their money** on perfumes, and some are even able to use their clothes to up their social status.

This doesn’t surprise me. There’s a particular pleasure in shopping — it’s both intimate and social. It’s a way to enjoy yourself and communicate something at the same time. That’s especially true today, and it even goes far beyond that…
Today, you can build an entire career based on shopping.

Don’t take my word for it. Careers are rare. But let’s take a look at some recent phenomena…

Personal Style Bloggers

There are more and more of them all the time, they are getting cuter and cuter, and their wardrobes are always overflowing. And also – it’s like a sport : as Alexia said in the comments on Monday — some girls never wear the same thing twice.
They look like they have dream lives*** running from plane to plane, taking three photos of copious breakfasts with Valentino Studs in the foreground and the Eiffel Tower in the background.

They aren’t technically stylists or models. I’m not even sure they could dress anyone other than themselves.
They are…experienced shoppers.

And it works! Most of the time, they’re really good at mixing brands, inspiring, and promoting young, local designers we wouldn’t have heard of otherwise, which is great… Some of them make real careers out of it. Why not?

But at the same time, does this shopping hysteria correspond in any way to reality? The answer is clearly no. I get dizzy just thinking about how all the changes and clothes organizing (getting it, sorting it, folding it, hanging it, trying it on, sending it back****) every day.

But it’s great eye candy, and as long as we don’t find ourselves freaking out when we look at these blogs “but why don’t I have a different pair of pumps every day and the Eiffel Tower behind me!?!?!” I’m totally ok with it.

Victoria Beckham

I love what Victoria Beckham does, and she explains it really well herself: After so many years of shopping, she knows exactly what she wants to find when she goes shopping.

So she created her own brand based on her experience. And she does a great job of it. She puts her whole shopping philosophy to work in her career. When she launches her line of handbags, they’re perfect. You have to admit she has plenty of experience with perfection given her 100 + Birkins.

I can’t wait to see what her stores are like.

Kim Kardashian

I don’t know if we can really call it shopping (But at the same time, she really shops — remember when I ran into her at Isabel Marant? She was trying on clothes and showing everything to Kanye… No stylist in sight), but she’s worth mentioning because she’s the most recent example of rehabilitation by clothes and only clothes (okay, a little bit of Kanye as well) — and that alone turned her from reality tv star (“Boooh!!!”) into a Vogue cover model (“Aaaaah!!!”)

Because really, unlike some celebrities who change their image to mark a career change, Kim didn’t change anything but her clothes. Whether you like it or not, she is using her private life to create an empire, and she still uses her name to sell all kinds of things, chic or not, to her fans.

But now she knows how to dress, and our opinion of her (oh la la, you guys got SO mad at me when I said I liked her new looks!) is going to change.
A year from now, she’ll be on Vanity Fair’s best dressed list, and one day we will have completely forgotten that Kim Kardashian used to show off her booty in Hervé Léger. We’re going to think she’s chic. We’re going to start talking about her irony-free. Without having to apologize or explain like everyone does these days why-she’s-actually-cool-if-you-really-think-about-it.
We’ll start describing her as an experienced business woman with flawless style.
No, seriously! You’ll see!

And all of that will happen just because she is a smart shopper.

It’s funny, don’t you think?

Ok guys, I’ll let you go. I have some shopping to do!


*It’s on Netflix. Not great so far. Have you seen it?

**Well — they spent all their family’s money, anyway. It’s not like women worked back then*

*No, they didn’t work, they plotted. Or at least that’s what all the films would have us believe. All the men were at war, and all the women were sitting around plotting schemes. Pfffff.

*** Ok, I mean, it’s the Internet dream life. Let’s not fool ourselves!

**** No, they’re not all rich, some of them just really know what they’re doing. And, uuuum, sending back clothes they ordered? Which is? Not a good idea. It’s always when you decide to do that, that you end up with a coffee that decides to spill itself (oops!) on your $10,000 dress.

Translated by Andrea Perdue