Category Archives: Summer

hamptons photo diary

stairsPictures by Mattias Swenson

MONDAY. Found these good ol’ pictures from a couple of magical days spent with Nanette Lepore’s lovely family in the Hamptons this summer and thought they might brighten up this dull, grey Monday a bit! Already daydreaming myself back to sunset swims, bonfires and candlelit dinners underneath the stars..

hamptons viewdagmar swimsuit via fashionsquad.com

dagmar swimsuit via fashionsquad.com

seashells via fashionsquad.com

stairway to heaven via fashionsquad.com

Nanette Lepore's Amagansett summer house via fashionsquad.com

Nanette Lepore's Amagansett summer house via fashionsquad.com

Nanette Lepore's Amagansett summer house via fashionsquad.com

nanette lepore shoes

nanette lepore dress

candles

the beach

tunic

hair via fashionsquad.com

sunset swim

by the water

wood

night

bonfire

breakfast

take me to the beach

Nanette Lepore's Amagansett home via fashionsquad

detail

Nanette Lepore's amagansett home via fashionsquad.com

books

Nanette Lepore's amagansett home via fashionsquad.com

sunnies

turf

dawg

into the blue, carolina egman, outfit, beach,

Santorini memories

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There are those winter days when you absolutely wanna go back to the sun, the beach and the warm season..and all your summer memories flash back! One of the most beautiful places I’ve been to this summer was Santorini Island…Do you remember? As I’d really love to be back to wear a beautiful bikini again, while I’m heading to Miami, I’m thinking it is the perfect moment to show you those photos where i wear a multi-red and white Marianna G piece from the 2014 Cruise Collection enriched with golden details (available in black)… Oh, I can’t wait to dive again in!

Ci sono quei giorni in pieno inverno in cui vuoi assolutamente tornare al sole, al caldo e al mare… E subito ricordi l’estate!
Uno dei posti più belli in cui sono stata la scorsa estate è l’isola di Santorini… Vi ricordate? E vista la mia voglia di indossare un bikini al sole, mentre sto per partire per Miami, ho pensato fosse il momento perfetto per mostrarvi queste foto inedite dove indosso un costume della Cruise Collection 2014 di Marianna G bianco e multi-rosso con applicazioni dorate (lo trovate disponibile in nero in tinta unita)… Oh, non vedo l’ora di tuffarmi di nuovo!

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Swimwear Marianna G 2014 Cruise Collection

Photos by Andrew Arthur

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Visual diary: Bye bye summer

Style Slicker 1

Style Slicker 2

Green Park

Mayfield 2

Mayfield 1

London 2

Style Slicker - MCM

London 5

London 4

London 3

Brighton 3

Brighton 2

BA Beachside Brighton 7

BA Beachside Brighton 1

Brighton 7

The summer has been great, I mean really really fantastic, our first proper summer since 2006, I haven’t even had my first summer holiday abroad yet, not until after London Fashion Week which is just around the corner.  I’m going to North Cyprus with my siblings for a week, CAN NOT WAIT!

1,2, 3 & 5: Mini picnic break in Green Park, wearing a stripe top from Uniqlo, scuba skirt from ASOS, sunglasses from Topshop, mint bag courtesy of MCM, watch courtesy of Folli Follie.  6, 7 & 8: Visiting Mayfield Lavender in Surrey.  9 & 10:  Late luncheon at Aubaine, Heddon Street.  11 & 12: Wearing mens cricket sweater from Uniqlo, leather skirt courtesy of Muubaa, socks and sunglasses both from Topshop, wedged trainers from Ash, watch courtesy of Folli Follie, and satchel bag courtesy of MCM.  13, 14, 15, 16 & 17:  A stroll along Regents Canal in Warwick Avenue.  18 & 19:  Sunny Brighton.  20, 21, 22 & 23:  Moroccan dinning experience 100ft up from the ground, with British Airways and Morocco Tourist Board.  24:  My view, overlooking the burnt West Pier.


The post Visual diary: Bye bye summer appeared first on STYLE SLICKER.

Julia & Tuesday

Julia is a writer and spends her summers in Montauk with her family – I wanted to meet her because I really love her series of books, Gypset, and her bohemian aesthetic.
Here she is at Ditch Plains Beach with her wonderful daughter, Tuesday…

Today is Labor day in the US, the day off that officially marks the end of summer with fashion week starting this week. I already miss the beach, even with a soft white mist…

Click on the arrows to see more photos.

On The Street….Tompkins Square Park, New York

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Early Morning in Montauk

What I love about Montauk is that the beach culture is totally different than anything I’ve known before, the Mediterranean or even California

What I love the most is to go out early in the morning. The days in Montauk often start in a light fog, which gives a pretty magical, soft atmosphere. You can grab a café at the beach truck and go sit on the beach, do a few stretches or watch the surfers walk towards the sea and disappear in the mist. They arrive there very, very early as it’s supposed to be the best time for waves.

You stay for a while, meet people that are also there in a sort of daydream. That’s where I met Ipek, who’s the designer of a brand of swimsuits and beachwear, Kiini. After talking a little bit, we decided to have a barbecue together (us and our friends) that same evening.

Ahhh, I’m gonna miss summer !

Counting the Days…

Argh, there. 15th of august is behind us.
That weird moment where I read magazines that are full of coats while I’m having a coconut on the beach, that moment where I make wishlists of what I’d like to wear in september. And where I say “But can you believe that fashion week is in two weeks ???!!!”. The truth is it’s also the moment where I should go shopping, because in New York, after the 1st of September all the best clothes are out of stock.

But you know what ? I’d rather believe in summer a few more hours…

On my list, this Phillip Lim purse. I saw it on Preia the other day. I like it’s shape, it’s simplicity and its gold hardware. Next week – once I’ve put my family on the plane, I’ve just spent the most exhausting and cool week taking them all over New York – I’ll show you my wish list of what I’d love to wear in september.
Have you started your wishlist ?

Montauk Postcard

I’m spending the last few days of summer with my family in Montauk
Where are you vacationing?
Kisses!!!

This Morning at Ditch Plains, Montauk

Click the arrows to see more photos.

Morning Surf, Montauk

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Beach Wave Dreams

I have straight hair. Suuuuper straight…

It dries totally straight (I know, I know, I shouldn’t be complaining…we all want what we can’t have, right?)… and then it just sits there on my head, looking, well, straight.

When summer comes I get extra annoyed at my straight hair when I see all these cool girls with effortless beach waves walk around the city with their cute boyfriends (the boyfriend part isn’t really relevant here) and I find myself trying just about every product I can so that I can have those same waves (I blame you, Blue Crush + Kate Bosworth!).

I’ve tried a lot of different sea salt sprays, some have kind of worked (I miss you John Frieda Beach Blonde Ocean Waves! It’s now discontinued…), some have worked for a few minutes and some just leave me with coconut scented locks and not much else. Emily had good luck with the Bumble & Bumble Surf Shampoo and now she basically has Kate Bosworth waves all the time (B!#$%).

So, help a straight haired, Blue Crush obsessed girl out and tell me how you achieve ultimate beach waves. Ready, set, go!

Clouds

I love white for summer because it’s soft and fresh, but I think this is even fresher than fresh.

This bleached shirt… Doesn’t it make you think of clouds? It’s from Anthropologie. I love it…

PS : Can we talk about my secret love for Anthropologie? The clothes aren’t really my style, but I could spend hours in there, looking at the books, dishes, soaps, and I think I could spend all my money on…bowls. Yep, I love their bowls. I’m crazy about Anthro bowls. I have way too many bowls, but who cares. I can’t stop. Just keep on bringing on the bowls, Anthro, I’m there.

PPS : The white jeans are from J.Brand.

Summer Vacation

Summer is my adored vacation. I love the looong days and the relaxation mania that gets everyone (me first) (I sort of kept a very French attitude towards summer), the rhythm that slows to the max. I just came back from Bali and I am already feeling that spending a summer without going to Corsica is going to be tough… I’ll see.

I also love summer fashion, pareos for every second, hippie tunics to throw over a swimsuit and sheer everything because we’re so tan. Don’t even get me started on salty hair and freckles. And monoï smells. And the taste of tomatoes. Ok, stop me or it’s going to take hours.

So, this is the sexiest and the coolest season and I almost start to have summer nostalgia as soon as August is around the corner.

What’s your favorite season ?

The Eternal Beginner

I just signed up for yoga again. Yep!

This has to be the 36th time I’ve stopped and started again.

It’s always the same thing. I get super motivated…

The teachers get on my nerves with their questionable life philosophies and the students get to me to with their devoted auras and their “I’m so much more zen than you” attitudes but I just decide to roll with it.
Each time, I feel terribly out of shape, non-flexible (I’m the girl in the back with like 7 blocks), non-focused and non-resistant.

I get so bored so fast that I end up awkwardly careening my neck around to stare at the clock every three minutes. I can’t do wheel or dog or pigeon or other bird-name positions.

I get better. Then I get worse. I stop for a while and then get totally into it again. And then one day, I get fed up enough to say “I’ve had it!” to all the spiritual woo woo and get back to simple exercise.

Which works for a few months until… I suddenly get the urge to go back to yoga.

It’s been going on like this for years. It’s so funny, this vicious cycle… I always come back to it. I’ve never found a form of exercise that soothing and that beautiful, and that has taught me as much as yoga has.

Thanks to yoga, I learned focus. I also learned how to let go, the pleasure of feeling my mind and body become one (for a few seconds at least…), I learned to stop being so caught up in outside forces. I learned to breathe, and through that, release whatever fears and insecurities I have, and so many other things that have nothing to do with exercise.

So I’ve come to accept that I’ll be the eternal beginner.

I mean, little by little, this discipline has found its way into my heart and without realizing it, yoga has become part of my personality. It’s given me a strength and mental flexibility of which I never would have thought myself capable.

You don’t need to be a bona fide yogi for any of this (although I can’t tell you how proud I was the first time I held a crow pose). You don’t need to be good. Relaxing isn’t it?

You don’t need anything actually.

Just go to class, turn off your cell phone, try to quiet some of the constant mental jabber, and do your best.

Just be present, like all the yoga teachers say.

Soooooooo annoying, dammit, I know.

But sometimes, when I actually am able to leave my cynicism at the door (with my cell phone), it’s so so so so so incredibly rewarding.

High

I love this bathing suit. I love it for the print, the material, and for the big bottoms, that to me, are so chic and sexy.

So it was great on Laine, in this photo, but you know what I realized? I realized that often, the people who aren’t super comfortable in their own skin (No, I’m not talking about myself. Of course not. Why would you think that?) choose bathing suits that cover up a little more because they have the impression that the extra fabric will hide their complex… When really, the most flattering thing is to wear the least amount of fabric.

It’s true! I promise!
A pair of round butt cheeks are much prettier out and about than covered in mounds of fabric, don’t you think?

PS: The swimsuit is by Adriana Degreas, a Brazilian brand!

On the Street…..Houston St., New York

 

Blue shoes with this look? Click on the arrows to see.

Flip Flops

Scott may or may not kill me when he sees this post as I was the one, a couple of years ago, who strictly forbid him to wear flip flops.

“I can not see you in these shoes, these shoes are evil ! Not chic ! Joker !”
(That’s me talking at the time, picture it with a thick snobby French accent.)

You have jokers too right? In your couple? Like his joker for me are Uggs and short hair, though I’m still planning on cutting my hair one day when he has his back turned.

So, because he is a gentleman, he stopped wearing flip flops.

Imagine the face he made when I started wearing some at the beginning of summer.

Yes. I don’t know what happened (it’s not even like Birks where you know there was a general 360° mind flip this summer and it suddenly went from offender to must-haver) but at the beginning of june I bought a pair in black and a pair in white, and god do I wear them.

I find it chic, cool, minimalist, sexy. Like Emmanuelle !

So, I guess, flip flops, they’re ok for me.
Are they okay for you ?

SPF 101

“Check out this sunburn!” I said to Alex the other day. Despite all the products and application techniques that I thought I had mastered, I realized that when it comes to sun-proofing my skin, I’m still a little shaky. Take my trip to Bali, for example… I wore a bathing suit that I love (Later on, we have to talk about bathing suits with their little tags that say “Do not come in contact with sun products. Do not get wet…”)(???)(What are we supposed to doooo?) and I wanted too make sure I didn’t stain it and avoided carefully the contours of the swimsuit…
And ended up with the chicest type of red sunburn swimsuit contour by the end of the day.
So chic.
And it also goes to show that sunscreen only works if you know how to put it on right.

So we decided to ask an expert all of our “sun” questions. We learned some good stuff, like the whole thing about wearing a hat all the time, but lots of other interesting things too. Here’s what she said! I send hugs and let’s keep this summer rolling!!!

30 is the magic number. For an everyday sunscreen, we recommend an SPF 30 that is broad-spectrum. It will ensure really good coverage. There is little difference between SPF 30 and SPF 100. Once you go below 30, it starts to drop off.

UVA vs UVB. There are several different types of ultraviolet rays that come out of the sun. The ones that get down to us here on earth are Ultraviolet A (UVA) and Ultraviolet B (UVB). UVB are the classic rays that can burn the skin and they are very well blocked by sunscreen. UVA rays don’t burn the skin but they age the skin, cause brown spots and can also cause skin cancer. Sunscreen only blocks partial UVA rays. You should be using sunscreen but also wearing a hat, sunglasses, and going in the shade because sunscreen is not 100%.

Hats are key. They not only protect your scalp but your face, neck and chest. A hat is wonderful for protecting against UVA. Sunscreen is good but a hat is much, much better. For under the eyes, the best protection is a pair of sunglasses.

Reapply. It all depends on what you’re doing. If you’re at the beach, the pool, doing outdoor activities and sweating, you want to reapply frequently, every 2-3 hours. If you’re just out during the day, maybe running errands, apply in the morning and again in the afternoon. The most often missed spots are the ears, the neck and chest. People tend to forget these parts when they are out of the day and they get a lot of exposure.

Protect your lips. Don’t forget your lips. Women are often protecting their lips because they are wearing a gloss or balm, but men forget. Make sure you are putting something on your lips with a sunscreen. Lips get a lot of sun exposure and are a very high risk area for skin cancer. Skin cancer on lips is more aggressive and more dangerous than what we see on other parts of the face.

Powders and sprays. I love powder sunscreen on the face for women. You can reapply throughout the day, it looks like makeup, its fantastic. I use it myself, they have great coverage. I use Color Science, it’s the best one.

Sunscreen sprays are convenient but you have to be very careful with application. You should apply a spray indoors but no one wants to because of the smell so they do it outside and it blows away in the breeze. You aren’t always getting the coverage that you think.

Sensitive skin. People with sensitive skin should always look for products that either have zinc or titanium, or both. It’s very easy to find these products because you just need to check the label for active ingredients. Under active ingredients it should say zinc, titanium or both. If it says anything else, put it back on the shelf, even if it says it’s a sensitive skin formula.

Treating sunburns. Your skin is going to be hot and painful, so you want to cool the skin. Take a cool bath and use a pure aloe gel which cools the skin and acts as an anti-inflammatory. You should drink a lot of water because a sunburn is very dehydrating.

For peeling, use a light, non-fragrant moisturizer, like a Cetaphil. It’s going to peel no matter what, but don’t help it along. Treat it gingerly.

Tanning beds. Sun exposure and UV exposure from a tanning bed is all cumulative. Although you can’t erase what’s been done in the past, you can reduce what is happening now and in the future. A lot of people make the excuses that the damage is already done, so they are going to keep getting a tan. Every time you expose yourself it increases your risk of skin cancer. Don’t think that the damage is done and that it gives you a free pass to go in the sun.

Stay safe. Don’t rely solely on your sunscreen, it’s just one part of your sun protection program. You want to avoid the sun between 10am and 2pm, wear a hat and sunglasses, cover up the best you can and seek shade. Get into the habit of doing a self skin exam once a month. Check yourself head to toe and if you notice any moles or anything changing, bring it to your doctors attention.

Recommended products…
For the body, CeraVe Body Lotion SPF 50. It’s great. It’s just zinc, so even people with sensitive skin can use it.
For the face, La Roche Posay Minerale, comes with or without a tint. It works for those with sensitive skin.

Thank you Dr. Elizabeth Tanzi for all of the advice!

On the Scene…..Band Collar Shirt, Bali

 

It’s been a long time since I’ve received so many compliments on a shirt, but everyone seems to love this cotton band collar shirt I bought at MAN 1924 in Madrid.

 

It looks like linen, but the tag says cotton.  Whatever it is, I love it.

 

Photo by Garance Dore

Le Hat

Alex did an interview yesterday with a skincare professional about sunscreens (yeah, we’re already right smack dab in the middle of summer which is why we have, give or take, 200 questions)(We’ll publish them all at the beginning of next week, promise!) and one of the things that really got me that we learned the most from is that your best friend for protecting your skin from the sun, besides sunblock…

Is wearing a hat.

A hat. You really need one for summer. It’s not just something to look cute in anymore, but a shield to guard you against the mean and terrible UVA-UVBs.

So that’s an interesting enough thing to know, but I have to say that out and about, on the streets, I see a minority of woman who have hats on… And I get it. Hats are not the most practical thing… a gush a wind and you find yourself running after it, and it’s hard to find one that looks right (even if I do think that everyone can find some kind of hat that works for her), oh also, I don’t know about you, but I forget them everywhere.

So there’s my new thing: I’m going to try to get in the habit of having a hat whenever I leave the house in the summer sun.

What about you all? Are you going to be hat converts with me?

Give it Tummy!

Hey, what’s the first thing you think about when you look at this picture?

Ok the view is amazing*, the swimsuit is the cutest thing ever** but, but, buuuuut…
Ok, you want to know what I think about?

Gosh, that belly!!!

Do flat stomachs like that really exist? Where do you get one?
I asked Bella (in the picture), and obviously, as you can guess, she doesn’t do anything and eats whatever she wants. Some people are just born like that I guess.

For the others, like, say, me for example, what’s the thing? Should we just learn to live with our tummies (I don’t hate a little extra layer there actually, it’s just that when I see THAT I’m like, heeey!) or start crunching everyday ?

What do you do?

* It was shot the the Pirate Beach Club.
** I die for anything with pom poms right now.

Getting Dewy Skin

New York weather has officially hit sauna status. It’s nearly impossible to step outside without feeling like you are totally going to melt away…

I’ve been following the tips from Alice for keeping my skin shine -free (okay, I probably haven’t been sleeping quite as much as I should… ah, summer nights). I’ve switched my moisturizer and don’t leave the house without a pack of blotting paper. However, one question has remained: How can I have shine-free and dewy summer skin? (Think Gisele, not girl sweating on the subway platform…)

I think I’ve figured it out. I’ve been reaching for this Matte/Dew compact from MAKE. One side is a mattifying gel, which I pat on my t-zone when I’m feeling extra sauna-y and the other side is a moisturizing formula that I dab on my cheekbones for a perfectly natural, dewy glow. It keeps me looking fresh on these hot and humid days…

Do you have any tricks for perfecting dewy summer skin?

PS: You can get it online or at Wonderland Beauty Parlor in NYC!

from the future

Skirt: McQ by Alexander McQueen (also here). Shoes: Stuart Weitzman. Button Up: Equipment. Top: Otte. Also would love to wear it with this top. Lips: NARS 'Schiap'. Sunglasses: Karen Walker 'Super Duper'. Watch: Michele. Rings: MMM and Catbird. Jewelry: Stella and Dot, Vita Fede, BaubleBar.

from the future

Skirt: McQ by Alexander McQueen (also here). Shoes: Stuart Weitzman. Button Up: Equipment. Top: Otte. Also would love to wear it with this top. Lips: NARS 'Schiap'. Sunglasses: Karen Walker 'Super Duper'. Watch: Michele. Rings: MMM and Catbird. Jewelry: Stella and Dot, Vita Fede, BaubleBar.

Pop!

Ahhhhh summer….It’s all about the beach and super cool, colorful jewelry!

I love this bright, mixed stack of bracelets. The best part? They are salt-water, swimming pool, and summer sun friendly…

What kind of jewelry do you wear in the summer?

Bracelets from Aurélie Bidermann, Miansai and L-Atitude.

weekend warrior

Dress: Equipment (similar here). Shoes: Stuart Weitzman (also here). Purse: Celine. Sunglasses: Karen Walker 'Super Duper'. Nails: OPI 'Caliente Coral'. Necklace: Vintage Chanel. Watch: Michael Kors. Jewelry: Hermes, Stella and Dot, Catbird, Vita Fede.

weekend warrior

Dress: Equipment (similar here). Shoes: Stuart Weitzman (also here). Purse: Celine. Sunglasses: Karen Walker 'Super Duper'. Nails: OPI 'Caliente Coral'. Necklace: Vintage Chanel. Watch: Michael Kors. Jewelry: Hermes, Stella and Dot, Catbird, Vita Fede.

At Valentino, Part II

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At Valentino, Part I

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On the Street…..The Fortezza, Florence

61913Prnt0480WebI have to say I love that shirt.

weekend walk

Dress: Lilly Pulitzer (similar here, also love this one). Jacket: Club Monaco (similar here). Bag: Coach 'Willis'. Hat: Gap X Saturdays. Sunglasses: Karen Walker 'Number One'. Shoes: Joie (also here). Ring: Julie Vos c/o. Jewelry: Michael Kors Watch, David Yurman, Bauble Bar Cuff, Stella and Dot. Nails: Essie 'Hip-Enema'

weekend walk

Dress: Lilly Pulitzer (similar here, also love this one). Jacket: Club Monaco (similar here). Bag: Coach 'Willis'. Hat: Gap X Saturdays. Sunglasses: Karen Walker 'Number One'. Shoes: Joie (also here). Ring: Julie Vos c/o. Jewelry: Michael Kors Watch, David Yurman, Bauble Bar Cuff, Stella and Dot. Nails: Essie 'Hip-Enema'

Career / Laura

Today, let’s go outside the realm of fashion (you don’t need to work in fashion to make beautiful things!) to talk about a very stylish job, the life of a restaurateur… Oh, and not any type : I’m talking about an ice cream truck.

My interest in the subject came about quite simply: I’m a huge fan of Van Leeuwen ice cream. They’re delicious and they have an Earl Grey flavor (anything Early Grey is enough to create a new obsession for me).
How do you create a brand? How do you decide to go for a truck? How do you define your image, the name, the color, the flavors? How do you work with your ex?

The awesome Laura answered all of our questions…

Oh, and if you don’t have time to read the interview right this second, can we just talk about how cute Laura’s dress is and how it perfectly matches the color of the truck ? Making your outfit work with your environment, now that’s style!

Did you go to university?

No, I didn’t do a classic degree, but I did study at night. I studied events management, and ended up getting exempt from all of my subjects because I was working during the day and learning more from that. I’ve always been really into working.

So what were you doing before you guys started Van Leeuwen with the first truck?
I’m from Australia and I was working in event production so I was organizing pretty large-scale events. I did some restaurant openings for Jamie Oliver and that sort of thing. I was interested in a creative field but I didn’t really love what I was doing.

I met Ben on a holiday in London and we started dating long distance. I moved out here to Brooklyn in May of 2007, and just before that he called me, and said, “I have this idea for ice cream trucks.” He asked me to help when I got here, and I thought, sure, I have all of this experience and I’m not going to have anything to do when I get there because I’m quitting my job. So it kind of just went from there.

How do you think working in event production has helped with your work for Van Leeuwen?
When we were in the very early planning stages of Van Leeuwen, I more or less treated it as I would have one of my events in my past job. I would prepare work in progress documents to help us keep clear all that we had to do. As an event producer I worked across all facets from creative to PR and marketing, budgeting, equipment set up etc, so I think all of that experience was hugely helpful for getting Van Leeuwen up and running.

Why did you guys decide to start with the truck model rather than a brick-and-mortar shop?

The idea was always for ice cream trucks because Ben identified that nobody was serving good ice cream out of trucks. Also the trucks out there were not really that beautiful: they were really noisy and had little windows and people felt they were dirty.

It’s nothing new to sell ice cream out of trucks, but we were making the trucks really beautiful and making the product as good as it could possibly be. Initially we thought we could find a product to sell out of the trucks, but we quickly learned about all this junk that was going into ice cream. We realized we were going to have to make our own ice cream. None of us have a culinary background, but we’re all super into food. My mom is a vegan and my dad’s a really keen home cook so I grew up eating amazing real food.

Was there a reason why you wanted to do an ice cream truck? Where did that idea come from?
Well Ben and Pete drove a Good Humor truck [a classic ice cream truck] around Connecticut when Ben was in college. I think that’s where the first seed was planted. Ben made a lot of money doing that, so he saw that there was something there. There were low overheads and good margins, particularly on the kinds of stuff they were selling back then. They were selling around Greenwich, Connecticut and they were marking up like 5 times.

So how did you fund the trucks in the beginning?
We got some of our friends to invest. A friend of mine who lives in California invested a few thousand dollars, so did some of Ben’s college friends and one of his professors. And then we got a line of credit. We didn’t really have any huge investors.

We thought we needed to raise more than we did, but we just started with what we had. Being the truck model it was easy to start with the money that we had. All of us worked every day and we didn’t have any staff so we just reinvested everything back into the company.

What kind of budget were you guys looking for in the beginning?
We started Van Leeuwen with around $80k, which included our first two trucks and the early production runs of the ice cream.

And now that you guys have the shops and the restaurant, what are the biggest differences between running the truck and having a space?
Well the brick and mortar locations are pretty awesome because they can’t break down. Also, once we get a good manager we feel like they can more or less take care of themselves.

With the trucks it was a little harder to hand that over to the employees. It’s a lot of responsibility and a lot can go wrong. They’re old trucks. They have generators running them. You have to find good places to park.

The design of the truck is very unique. What was your concept for them?
One of the key things we did with the trucks was, actually Ben ordered windows for the trucks, and then I saw them and was like why don’t we make them as big as they can possibly be. We wanted them to be light and airy and be very approachable. And to be a nice place to work as well. As you can imagine certain trucks are probably not that ideal to be working in.

So the large windows were a main design feature. And we wanted it to be a color that was sunshiny and creamy but not a sickening yellow, so it took us a long time to find that yellow. We looked through all of these Pantone books and nothing seemed quite right and then we came across a General Motors vintage car color book and I found that one and was like that’s it. It’s perfect.

 

Van Leeuwen Ice Cream Photo

Then Ben got a local artist to do the botanical drawings of the ingredients. I don’t think people always understand that that’s what it is; we’re actually in the process of redesigning our menu right now. At first people were like are you selling plants? And we’re like “no, we’re selling ice cream.” So we quickly slapped some cones on the trucks as well. We wanted the design to feel timeless and we also weren’t sure whether we’d be able to get the same trucks again so it had to be simple design features that we could apply to any vehicle and be able to recognize it as a Van Leeuwen truck.

Van Leeuwen is Pete and Ben’s last name, buy why did you choose to use it as the name for the business?
The original name was “Churn”, but our lawyers thought it was too similar to another brand name and that we might run in to trouble down the track. Pete and Ben felt weird about using their own name, but I just thought it was perfect. Looks great in our script logo, sounds nice (once you can pronounce it) and is relevant being the last name of two of the founders. I guess it’s funny that as the only non-Van Leeuwen, I was so set on using it.

I can’t imagine driving one of your trucks in New York City–was that something that took time for you to learn?
The guys were pretty good at it because they’d driven trucks before. I was a little nervous to begin with because we drive on the other side of the road in Australia and I used to drive a really small car back in Melbourne. But I think that pretty early on I got thrown in the deep end and got used to it. I just drive it like it’s a normal car.

How does parking work? Your parking locations must be pretty important.
We started with 2 trucks, and there weren’t as many trucks back in 2008 when we launched. Also, the kinds of locations that we wanted were not really the spots that Mister Softee or other trucks wanted to go to.

The truck at Prince and Greene was one of our first locations, and a location like that is so amazing because you can imagine how high the rents would be there. It’s all this amazing foot traffic and tourists.

Do you have a permit for stuff like that?
Yeah, we have a city wide permits, so basically we can park in all five boroughs, except for those places you can’t park, like on Fifth Ave near all of those fancy stores, they don’t let you park there. I think we do the best in lower Manhattan. We used to go to the Upper West Side and that was really good to begin with and then it petered out.

How do you think this thirst for food trucks has influenced the business you’re doing? You guys were pretty early on that wave.
It’s hard to say. We have also expanded from 2 to 6 trucks and then three stores, so there’s a lot of other places where people can get our ice cream. In a way we may have cannibalized our own business. But I think we’re still offering something no one else is and we have a really loyal following.

I think as long as we don’t lose spots because of other trucks. Sometimes areas can get too busy and cops will become annoying and that’s frustrating because we’ve been there for years and all these new trucks are coming. But I think the more the merrier. I just hope with what people save on overheads they’ll put it into their product rather than just opening a truck just to be a part of this fad. And you see it, a lot of trucks will just open and then close because they thought it was this thing that would be so easy and make a ton of money, and actually running trucks is tough. And we’re serving one of the simplest products. We have zero food wastage; if we don’t sell it today we can sell it tomorrow.

What about the emissions from the trucks? How eco-friendly are they?
Our truck engines are actually only running while moving to and from our permanent locations, we don’t roam like some other trucks. The freezers are plate freezers and only plug in at night, so they are running silently and without power doing the day. We have small clean air generators that power our lights, cash registers and fudge pumps. So the trucks are actually very green. We also use bio compostable cups made from Bagasse (sugar cane husks) and corn spoons and drink cups.

Ice cream is a very seasonal thing, so how did that affect the business, especially in the beginning before you had the stores?
Early in the season when we have those rainy days it’s tough because we come out of a long hard winter and we’re ready for the weather, but then it’s raining and we don’t get to put the truck out that day.

But, we do sell coffee as well. We started doing that in year two, and that was great to help keep us a float during the winter and it was something that we felt we could execute as well as the ice cream.

The stores do year round ice cream business as well, and the trucks too. We don’t sell a lot of ice cream off the trucks in the winter, but we do sell some. It’s just important for us to get good spots and be out for very long days selling ice cream for as long as we can during the summer months.

The food business in general seems like a game in patience. Was it frustrating in the beginning? How long do you think it really took before you felt like you had a good hold on the market?
With the ice cream we were very lucky. We were really well received and profitable from day one. That first day in SoHo, we looked out the window and a line formed and it’s kind of been that way ever since.

We launched right in the middle of an economic downpour, actually Ben wrote in our business plan “ice cream is recession proof” and then we got the chance to prove it. Pretty much right as we launched, June of 2008, everything fell apart but people were still happy to be standing. Our scoop was $4, and $4 of a scoop of good ice cream is an affordable luxury, it’s a comfort food so we almost benefited from that.

Also, since we weren’t paying huge rents and things and we worked the trucks ourselves we had a pretty easy start surprisingly. We were living cheaply and operating cheaply so we kept it up.

I know the ingredients are very important, and that can be more expensive, to source things locally. Why was that so important to you, and how has that affected your business?
It’s the most important thing to us. When we were getting started we were looking at all of these ice creams and we were like why is there guar gum in this, why is there carrageenan? We can make this ice cream on our stove at home, which is milk, cream, cane sugar, egg yolks, vanilla bean, and it’s exceptional. Why isn’t anyone serving ice cream like that? It doesn’t need to have this other stuff in it. It’s frozen, it’s completely shelf stable.

 

We really pushed the boundaries doing that, and even when we found the facility upstate where we used to make our ice cream, they were like “oh you should put milk powder in it” and we were like, “no way, milk powder is not delicious, it doesn’t belong in ice cream”. That is something we would never compromise, the quality. I don’t think we cut corners anywhere, but we will be savvy in other areas so we can have the money to stand on the ingredients.

Van Leeuwen Ice Cream Photo

Also, as we grow larger we have more buying power; we can deal direct with the pistachio people in Sicily, rather than going through a distributor. Dairy costs, it’s nothing we can control. We have raised our prices in the last five years, which is understandable. Some people think we’re expensive, but if we compromised that we might as well close. The product is everything we are. We would never stop using such good ingredients.

People are like “oh would you ever sell the business?” and I just can’t imagine anyone wanting to execute it like we do. It would be really sad to sell the business and have somebody change the product. I mean people can definitely taste the difference. I don’t think they know exactly what it is, but they feel good after they eat it, and it’s not gummy, and it doesn’t sit in your mouth afterwards.

Have you thought about putting stores in other locations outside the city?
We’ve thought about it a lot actually. From day one we’ve thought about California because it’s a year round market. But it just boils down to logistically, it’s kind of a nightmare. One or maybe two of us would have to move out there to set it up.

We’ve been in Whole Foods almost since day one, so I think the way to grow around the country would be distribution of the pints. It would be cool to do trucks, but we have so much going on here.

Especially with your Balinese restaurant, Selamat Pagi, opening here. I’m sure it’s keeping you guys busy.
This is actually our headquarters. This is where we make all of the ice cream, and the restaurant is kind of a side project on that because we had the space, and I love Balinese food.

Where did that come from?
Well I’m from Australia, which is a lot closer to Bali than we are now. Ben and I went there like three times together and became obsessed with the food. One of the times we took a cooking class and learned a lot. Probably 6 of the dishes on the menu are from that class. There are a couple of Indonesian places in the city, but none that are using good ingredients.

We’ve been doing the ice cream for a long time, and although we still love it, it’s exciting to do something different. It’s kind of like a dream to own a restaurant, and to be able to apply the same ideals that we do to the ice cream kitchen to the savory kitchen. It’s been really fun. It’s a lot more work than we anticipated, I think we thought it could be this thing that we have this space and the office is there, but it’s been really hands on.

How have you embraced the restaurateur lifestyle?
Actually, I really love it. None of us are chefs. Jason Greenberg’s our chef and he’s amazing. He really takes care of all the ordering and that kind of thing.

We’re definitely here though, there’s one of us here every night. I realize now that when I leave my house in the morning that I’m not coming back until 1am. It’s hard to fit in anything that’s not work related. I recently started playing guitar, and I need to practice, but if I don’t practice in the morning I know it just doesn’t happen.

But it never really feels like work. Once I’m here I just stay, I love the kind of community element of having a restaurant, especially in a neighborhood like Greenpoint. That was what was really nice about opening the stores; it just felt like a community, like we were a part of something.

And you and Ben are married too right?
We’re married but we’re not together. We broke up like 2 years ago, so I guess it’s even more interesting.

Wow! So how does that work?
I think it’s fine. But I think with family, sometimes it’s good because you can sort of say anything, but sometimes it’s bad because you can say anything. I think with me being the non-Van Leeuwen one, I’m less tolerant. Ben and Pete bicker and I don’t want to know about it. Pete’s always treated me like I’m his little sister or something.

I mean Ben and I are fine, we can be explosive at times but once you’ve been so close with someone, if there’s tension it can be ironed out very quickly. People are like, “oh my god that’s insane, how do you do it?” But we started this thing together and it wouldn’t have happened without me or without him. We’re both so invested in it that there was really no way either of us could walk away from this, or that we would want to, even though when you break up with someone it’s probably the easiest to never see them again.

Well it’s good you’ve been able to maintain that working relationship.
I think everyone can benefit from being a little more professional. Ben & Pete never really had office jobs. Kristin who’s our office manager, who was the first person we ever hired 5 years ago, came from an office job at CBS. Her and I, against the boys balances it out because we have an idea of what it is to be professional and they’re just kind of crazy.

So how many people do you guys have working for you?
We have about 60 plus by the time summer is in full swing. And with the restaurant as well, so it’s grown a lot since the early days when it was me, Ben, Pete, our friend Dan, and then we hired Kristin and Sophie and that was it.

What do you look for when you’re hiring people?
We really like people who are into the product or who are into food. They have to be excited about it. Luckily with ice cream it’s pretty easy to get people excited.

And then we never want to be an angsty hipster place. So customer service: being friendly but sincere is really important to us. And then keeping things super clean. We’re up against the stigmatism of vending trucks being revolting so we really want to break that.

Would you say you have a mentor?
Not really. I feel like I have a lot of food people that I really respect, like Annie Novack from the Rooftop Farm, and we really love what The Mast Brothers do. There’re so many great people in this neighborhood doing awesome things with food. Our very good friend Jordan runs a restaurant called Eat, over in Greenpoint, which has always been so dedicated to being local and the quality.

I wish I had a mentor, I should find one…

With all of those great people, do you feel like you’re part of a bigger community?
Yeah definitely, it’s really cool. I’ve been here 6 years which isn’t very long but I feel like I’m established here and my roots are here in Brooklyn. Not just with Van Leeuwen, but I organize a thing on Tuesday nights called No Lights No Lycra which is a dance jam in the dark, it’s a total departure from Van Leeuwen. I really love everything about Brooklyn: the music, food, art, all of it.

I feel like over the years the local blogs been super supportive and written about Van Leeuwen and I’ve met a lot of amazing people, so it really does feel like more of a village than the city. And Manhattan’s great, but I don’t think I could ever live there. I’d never even visited New York before I lived here.

That must have been a huge change then.
It was and it wasn’t. It was simple because I was with Ben, so when you have a boyfriend it makes it easier, and he’s from Connecticut so he knew the city pretty well. Also coming from Melbourne, it’s a big metropolitan city.

Pete has never been to Australia and he can’t grasp that I’m from a city—I think he thinks I’m in the outback drawing in red dirt or something. I’m like no; it’s normal there too.

What’s it like working in the food business as a woman? Especially in terms of how you eat and your relationship with your body.
We’re as obsessed with all facets of food and eating and nutrition. I don’t eat meat but I do eat fish, and my mom and sister are vegan, so I’ve always been brought up being very conscious about food.

But people are always saying, “how are you not fat eating ice cream a lot?” And I do eat a lot of ice cream, but I think I am obsessed with everything that I eat as I am with the ice cream that we make. So I’m not going to eat our ice cream that is so pure and eat in this incredible traditional way and then go and like eat McDonald’s. Our ice cream is really fatty, it’s 22% butter fat like it should be, but when I’m not eating ice cream I’m eating vegetables.

The one thing that’s really changed for me since I opened a restaurant is that I never cook at home anymore because I’m eating family meal here every day. I’ll buy stuff and it rots in my fridge, so I miss having to make my own meals. At the same time Jason and the other cooks are making great family meals every day.

Do you all eat together?
Not really, we just kind of hover out of the back and eat it. I wish we all sat down and discussed the menu but in reality it’s always a race to the doors. There’s always ice cream around but everything else that’s around is great quality.

What would be the best piece of advice anyone has ever given you?
I don’t know if it’s advice anyone gave us, but we definitely learned quickly not to compromise what we wanted to do. People will always say this is the easier, faster way to do something, but you should always do it the way you feel is right.

And then, I mean it’s really cliché but to be friendly and positive is so important, and to treat people with respect. We’ve all had shitty jobs in the past, so I think I’m always mindful of knowing that these people who work with us are choosing to come here and do this and they’re representing our company, and we’re paying them as much as we can but they need to be respected. I’m not going to take out a bad mood on any of our employees. I’ve had terrible bosses so I would never. These are humans and they need to be treated well.

Do you have any advice for someone who is interested in starting a business like yours?
I think definitely go into it out of a passion for food or for the product you’re going to make and not out of business. Do what you love and hopefully the money will come, but don’t make it about that. Make smart decisions so that you don’t end up bankrupting yourself, but I hate when I see places that open because that’s the fad. There’s so much out there that it would be great if everywhere really cared about what they were doing.

What is your dream for the business for the future?
I really want to grow the wholesale, like selling the pints. I think that could be a really great way of getting really stable with the business and having year around business.

But I guess I just wish that the trucks and stores will be really busy and that people will continue to love the ice cream. The restaurant is doing great, but just to continue to build it.

Check out our other career posts!

On the Street……Garance Casual Spring, Southampton

I love Garance’s weekend style. She begged me not to shoot her yesterday in Montauk, but she looked soooo cute in her new Céline sandals and vintage hand-printed cargo shorts.

 

What you can’t see very well is the blue batik print belt that she stole from the robe I bought at The Crow’s Nest Inn.

summer roadtrip

Dress: Jcrew. Jacket: Levis. Shoes: Zara (old). Bag: Frank Clegg c/o. Hat: HandM (similar here). Sunglasses: Karen Walker 'Super Duper'. Nails: Essie 'Hip-Anema'. Necklace: BaubleBar. Jewelry: Hermes, Stella and Dot, Michele Watch.Lips: Stila (new favorite).

summer roadtrip

Dress: Jcrew. Jacket: Levis. Shoes: Zara (old). Bag: Frank Clegg c/o. Hat: HandM (similar here). Sunglasses: Karen Walker 'Super Duper'. Nails: Essie 'Hip-Anema'. Necklace: BaubleBar. Jewelry: Hermes, Stella and Dot, Michele Watch.Lips: Stila (new favorite).

americana

Top: Jcrew (site is 25% off with 'summer'). Skirt: Topshop. Flats: Banana Republic (old). Bag: Coach 'Willis'. Hat: H&M (similar here). Sunglasses: Karen Walker 'Number One'. Belt: Gap (old). Lips: MAC 'Ruby Woo'. Jewelry: Michele Watch, Stella and Dot.

americana

Top: Jcrew (site is 25% off with 'summer'). Skirt: Topshop. Flats: Banana Republic (old). Bag: Coach 'Willis'. Hat: H&M (similar here). Sunglasses: Karen Walker 'Number One'. Belt: Gap (old). Lips: MAC 'Ruby Woo'. Jewelry: Michele Watch, Stella and Dot.

Shine Control

In the summer, my skin gets shiny.

Pfffffff…

It’s taken some time to finally come to terms with the fact that there’s no miracle solution to have matte skin when it’s 200 degrees, but I’ve always found that some girls come out better than others in terms of keeping their skin fresh and nice to look at.

Seeing as it’s finally 200 degrees in New York and extra humid (hello rain, how are you?), I’m gonna go ahead and say that this is the year that I join the tribe of the glowy skinned girls. I called my friend Alice, the amazing makeup artist that you’ve met on here before.

Here’s her advice for keeping perfect skin in summer…

Switch it up. People don’t remember to switch moisturizers, especially in New York. You are used to a big heavy moisturizer because it is so dry and then suddenly it is humid and you are using the same one. You need a light moisturizer with SPF. You don’t need that much hydration in this humidity. Your face will be like 60% less shiny if you switch moisturizers.

Moisturize. Oil-free is always good because anything with oil, especially in the summer will cause a breakout. Something light and creamy. During the day, something very, very light or even just a tinted moisturizer and cut the moisturizer out completely.

If you feel you aren’t getting enough hydration, you can always use a heavier one at night, like a night cream.

Wash your face. You don’t need to switch your face wash. Make sure when using a cleanser that you wash it all away. If you leave residue behind it can block your pores and leave your face dry and tight. Good cleansing and overall skin care is the essential tool for having great skin year round.

Use concealer. Stay clear of a foundation on hot, sticky days and go for a nice light concealer. Conceal where absolutely necessary. Avoid any product that feels heavy. Make sure your skin can breathe.

Go for blotting paper. I find old school blotting papers the most effective. It’s a little horrific when you put that on your face and you look at it and it’s, “Oh my god that was on my face!”

You’re taking something away rather than adding more product. I can’t think of anything worse on a hot sweaty day than adding powder to your face. It’s just adding to the heat. A nice blotting paper–the Japanese ones are amazing and they take the shine away. It’s much easier in your handbag than a pot of powder!

Do a mask. A good detoxifying mask is excellent for cleaning pores and helping control oil that produces shine. Twice a week for a good deep clean.

Hydrate. Drink a lot of water. If you don’t like water, try coconut water. It’s more inside out with those things. Use the right moisturizer but you’ve got to hydrate.

I can really tell when a model has just gotten off the plane and hasn’t drank enough water versus one that had a good nights sleep. It’s all about getting those 8 hours. Honestly, taking care of yourself, I know it’s really old granny, but it works.

Keep your hands clean. Walking around the city, make sure your hands are clean if you touch your face. Hot, sweaty city hands can cause breakouts.

Avoid Alcohol. Don’t drink too much alcohol, it’s easier said than done in the summer. Drinking can cause dehydration which is bad for the skin.

Some of Alice’s favorite products…

Moisturizer: Avène Hydrance Optimal SPF 25 (It’s so funny it’s the same one my dermatologist recommended me ! Great minds think alike…)
Tinted Moisturizer: Chantecaille Just Skin
Concealer: Laura Mercier Secret Camouflage and YSL Touché Eclat
Cleanser: Eve Lom
Toner Mist: Caudalie Beauty Elixir
Mask: Joanna Vargas Exfoliating Mask

A lovely day with 7 for all mankind – Episode 2 “Athens”

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Have you ever tried to close your eyes, imagining to be caressed by a slight wind, covered with soft white linen garments and scented laurel leaves in your hair? Do you think it’s impossible?! Then you’ve never been to Athens, trust me :) This city was yet another fantastic thing that surprised me in a positive way, an incredible immersion in one of the oldest and precious cultures that man has ever created. A day I had the fortune to share with 7 for all mankind, who took me by the hand in this new adventure perhaps far from everything I’ve done lately. You guys know how much I love travelling and having the chance to breathe the same air (with my imagination ) that also Venus, Minerva and the beautiful Zeus breathed, gave me strength and at the same time made me feel kind of fragile in front of so much wonder. The Acropolis, the Parthenon, mediterranean flavors, walking along the neighborhood of Kolonaki with “Get Lucky” by Daft Punk in my headphones (listen on spotify the soundtrack of my experience in Greece) are just a taste of what I can show through my photos. My advice ..? Go there! Many thanks to 7 for all mankind, my new adventures companion (do you remember Los Angeles?) See you in the next episode …. ;)
PS.Find out the first blog of 7 for all mankind, really cool!!

Avete mai provato a chiudere gli occhi, fermarvi qualche secondo ed immaginarvi accarezzate da un debole vento, ricoperte da morbide vesti di lino bianco e con foglie profumate di alloro tra i capelli? Vi sembra impossibile?! Allora non siete mai state ad Atene, credetemi :) Questa città è stata l’ennesima fantastica esperienza di cui mi sono sorpresa positivamente, un’incredibile immersione in una delle culture più antiche e preziose che l’uomo abbia mai creato. Un giorno che ho avuto la fortuna di dividere con 7 for all mankind, che mi ha accompagnato per mano in questa nuova avventura forse lontana da tutto quello che mi è capitato di fare ultimamente. Tutte voi sapete bene il mio amore per il viaggio ed avere la possibilità di respirare la stessa aria che (con la fantasia) ha respirato anche Venere, Minerva ed il bellissimo Zeus mi ha dato forza e nello stesso tempo resa quasi fragile davanti a tanta meraviglia. Acropoli, Partenone, sapori mediterranei, passeggiate per il quartiere di Kolonaki con nelle cuffie “Get Lucky” dei Daft Punk (ascoltate su spotify la colonna sonora della mia esperienza in Grecia) sono solo un assaggio di quello che posso mostrarvi attraverso le mie foto…il mio consiglio? Andateci andateci andateci! Grazie mille a 7 for all mankind per accompagnarmi in queste mie peripezie (ricordate Los Angeles?) e ci vediamo al prossimo episodio…. ;)
PS. Date un’occhiata al primo blog di 7 for all mankind, bellissimo ragazze!

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Jeans & T-shirt: 7 for all mankind!
Photos by Gregorio Capineri Tosetti

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The Reading List……Lartigue’s Riviera

Lartigue represents my ultimate lifestyle job.  He was not a fashion photographer, he was a photographer that lived the fashion of his time.

 

Every time I look at one of his books, it reminds me to recognize and shoot the simple beauty of my life.

The Reading List…..Poolside With Slim Aarons

All the time people tell me that after looking at my blog, they see someone on the street and think ‘that’s such a Sartorialist moment.’ I feel the same way whenever I’m at a beautiful resort or beach and see a situation and think ‘that’s such a Slim Aarons moment.’

 

Slim Aarons shot the kind of life that most of us dream of living. And even though it’s not my everyday existence, I want to challenge myself in the future to create my own modern version of that beautiful world Slim Aarons created through his images.

On the Scene…..Rooftop Pool at Mandarin Oriental, Barcelona (an hommage to Slim Aarons)

 

I can’t begin to think of Summer without first looking at a few of my favorite books for inspiration.

 

Later today, I’ll share with you two of my favorite books that always start my dreams of the perfect Summer that lays ahead.

Time To Tan

Have you tried self-tanner before?

I mean, I did once and it was a terrible failure (You remember the marble cake?Awww c’mon, don’t make fun!). I haven’t even come close to trying it again…

The problem: I’m a slow tanner. I mean, my skin is pretty white and I have my maxi-sun paranoia, always looking for the shade and spraying myself in SPF 50 (and spraying everybody around me as well. Like “Protect yourself!!! Sun is not good for you!”). I usually get myself about one shade darker by the end of August and it all disappears as soon as the first September clouds come overhead.

That’s why I thought it would be too bad to dwell on my horrible marble cake experience. And that we could even go ask somebody that would know what they’re talking about, a pro. So here it is! Here is all the real advice to get deliciously tanned. Check it out!

Find the right shade.Pick a lighter color to start and do a patch test before so you can see how the color will develop on your skin. It’s a good way to avoid looking like a pumpkin on say, your wedding day.

Exfoliate your skin. This is the most important step, as it helps to absorb your product better. Use a salt or sugar scrub without any oils or creams in it. Some areas tend to absorb more product, like your hands, feet, elbows and knees. On these areas, apply a thin layer of cream before starting, this will act as a barrier and keep those areas from getting too dark.

Apply two to three days before an event. This will give the tan a few days to fade (you are the tannest after the first day) and will give you time to do any touch ups.

Apply at night. This will limit your chances of failure. If you apply during the day, keep in mind that you can’t work out, you can’t wash your hands or your face and even getting caught in the rain will result in less than perfect results. Do it at night and in the morning you’ll be able to shower.

Wear gloves. This will protect your hands in the process. Apply tanner to your hands last.

Buff it. When using a liquid or spray tanner, use a sponge brush (you can get this at your local hardware store) to buff in the color.

Dark spots? Lemon wedges, whitening toothpaste and baking soda can all work to desaturate these areas.

Streaks? Avoid this by using a product with a guide dye, this way you can see exactly where you’ve put your tanner and can make any corrections right away.

Tonight, I’m gonna give it a shot. I have some L’Oréal Sublime Bronze and we’ll see what happens. Maybe you have other products you love? Any advice to add?

PS: Thank you to Laura Ann from Bliss Spa for her awesome tips. If you have any other questions (I think I probably will after tonight), she said she’d try to respond to them! Big hugs!

Time To Tan

Have you tried self-tanner before?

I mean, I did once and it was a terrible failure (You remember the marble cake?Awww c’mon, don’t make fun!). I haven’t even come close to trying it again…

The problem: I’m a slow tanner. I mean, my skin is pretty white and I have my maxi-sun paranoia, always looking for the shade and spraying myself in SPF 50 (and spraying everybody around me as well. Like “Protect yourself!!! Sun is not good for you!”). I usually get myself about one shade darker by the end of August and it all disappears as soon as the first September clouds come overhead.

That’s why I thought it would be too bad to dwell on my horrible marble cake experience. And that we could even go ask somebody that would know what they’re talking about, a pro. So here it is! Here is all the real advice to get deliciously tanned. Check it out!

Find the right shade. Pick a lighter color to start and do a patch test before so you can see how the color will develop on your skin. It’s a good way to avoid looking like a pumpkin on say, your wedding day.

Exfoliate your skin. This is the most important step, as it helps to absorb your product better. Use a salt or sugar scrub without any oils or creams in it. Some areas tend to absorb more product, like your hands, feet, elbows and knees. On these areas, apply a thin layer of cream before starting, this will act as a barrier and keep those areas from getting too dark.

Apply two to three days before an event. This will give the tan a few days to fade (you are the tannest after the first day) and will give you time to do any touch ups.

Apply at night. This will limit your chances of failure. If you apply during the day, keep in mind that you can’t work out, you can’t wash your hands or your face and even getting caught in the rain will result in less than perfect results. Do it at night and in the morning you’ll be able to shower.

Wear gloves. This will protect your hands in the process. Apply tanner to your hands last.

Buff it. When using a liquid or spray tanner, use a sponge brush (you can get this at your local hardware store) to buff in the color.

Dark spots? Lemon wedges, whitening toothpaste and baking soda can all work to desaturate these areas.

Streaks? Avoid this by using a product with a guide dye, this way you can see exactly where you’ve put your tanner and can make any corrections right away.

Tonight, I’m gonna give it a shot. I have some L’Oréal Sublime Bronze and we’ll see what happens. Maybe you have other products you love? Any advice to add?

PS: Thank you to Laura Ann from Bliss Spa for her awesome tips. If you have any other questions (I think I probably will after tonight), she said she’d try to respond to them! Big hugs!

#Yamacruise Day 1: Sorrento

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After having had the chance to travel as much and visiting so many beautiful places all over the world, I have found myself in some of the most enchanting spots that nature and men have created: Sorrento, Capri and Positano.
Thus it began my #Yamacruise, a total Yamamay weekend along with some of my closest friends where laughter, sea and unforgettable flavours were my travelling companions:) Sorrento begins with the arrival at the Parco dei Principi, not a simple hotel but a piece of history and art, where every corner plays his part to create a unique incredible spectacle. Than after just a quick stop we went straight away to the village.. colours, folklore, alleys, passionate people, ceramics and so many lemons that i could not count them. I have discovered a new italian spirit that I am not intended to let go ever again.. I hope that with this photos I will be able to transmit you at least half of the emotions that I’ve felt ;)

Dopo aver avuto la fortuna di viaggiare così tanto, poter vedere praticamente mezzo mondo e mille meraviglie mi sono ritrovata a visitare alcuni tra i posti più incantevoli che la natura e l’uomo abbiano potuto mai creare, ed a due passi da casa mia: Sorrento, Capri e Positano. Inizia così la mia #Yamacruise, un favoloso weekend tutto Yamamay insieme ad alcuni dei miei più cari amici dove risate, mare e sapori indimenticabili sono stati i miei compagni di viaggio :) Sorrento inizia con l’arrivo al Parco dei Principi, non un semplice hotel ma un pezzo di storia e di arte dove ogni angolo recita la sua parte per creare uno spettacolo unico da pelle d’oca. Il tempo di risistemarci e subito via in paese… Colori, folklore, vicoletti, gente appassionata, ceramiche e limoni, tanti tanti limoni da non riuscire a contarli. Una nuova italianità che ho scoperto e che non lascerò mai più e porterò con me…spero di avervi trasmesso con queste foto almeno la metà di quello che ho provato ;)

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I was wearing:

ISABEL MARANT SANDALS
YAMAMAY DRESS
CELINE BAG
MIU MIU SUNGLASSES

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Online Shopping…….Setter Swim Trunks @ Orlebar Brown.com

As you can tell from the recent photos from Miami, Las Vegas and Rio I’ve been spending a  lot of time in my swim trunks lately.  My first choice for swimwear the last few years has been these Setter trunks from Orlebarbrown.com The  shorter length of the trunks is the number one reason I buy them, but the growing variety of colors and patterns is what keeps me buying more.  I also really like Sundek trunks, but I have to take each pair to the tailor to have them shortened to the same length as the Setter.

 

Don’t you find the longer length of most surf trunks drag on your legs while running or being active which makes them less comfortable to wear?

ready for the weekend

 
Dress: Suno. Shoes: Jcrew. Bag: Celine. Sunglasses: Karen Walker 'Number One'. Lips: MAC 'Ruby Woo'. Jewelry: Michele Watch, Stella and Dot, David Yurman.

ready for the weekend

 
Dress: Suno. Shoes: Jcrew. Bag: Celine. Sunglasses: Karen Walker 'Number One'. Lips: MAC 'Ruby Woo'. Jewelry: Michele Watch, Stella and Dot, David Yurman.

polka dot

Dress: Karen Walker. Shoes: Via Spiga. Tote: Hunter (last seen here). Lips: NARS 'Yu' c/o. Jewelry: David Yurman, Stella and Dot, Catbird, Michele Watch. Nails: Essie 'Hip-Anema'. Sunglasses: Oliver Peoples